Director, Digital Commerce

ABOUT THE ROLE

Our vision is to love brands, done sustainably, for a better shared future. We strive to deliver cutting-edge excellence in ingredients, innovation, design and marketing.

As the Director, Digital Commerce for ASEAN & South Pacific (ASP) Operating Unit (OU), you will shape and accelerate the digital commerce agenda across the region by setting clear strategy and priorities, translating global playbooks into locally relevant execution, and driving disciplined delivery across eCommerce, eGrocery and Food Service Aggregators — in close partnership with markets, bottlers, and key platform customers.

We are looking for an entrepreneurial operator who thrives on building from scratch — someone who sees an underdeveloped digital commerce landscape not as a constraint but as a blank canvas. You are results-obsessed, deeply fluent in eCommerce – with proven experience in building eCommerce businesses to scale, and relentless in navigating complex organisations to turn ambiguity into execution in an environment where influence matters more than authority.

WHAT YOU'LL DO FOR US

Operationalize Regional Strategy

• Drive the operationalization of the OU digital commerce strategy across markets and bottlers, converting strategic priorities into joint business plans, capability roadmaps, and measurable delivery commitments
• Drive bottler alignment on strategic direction, commercial plans, capability requirements, eRTM architecture, measurement frameworks, and priority customer engagement — in partnership with Customer & Commercial Leadership (C&CL) and Operations Leadership.
• Identify and size the digital commerce revenue opportunity across markets, building investment cases that to drive system partnership and unlock incremental channel revenue.

Digital Impact

• Develop and implement the integrated dCommerce strategy, including the digital component of the OU business plan.
• Support key regional eGrocery and omnichannel customer management, enabling aligned Joint Business Plans and delivery of agreed commercial KPIs.
• Lead Food Service Aggregator management — including where aggregator relationships are owned or managed by bottlers — to deliver greater-than-fair-share of beverages and achieve parity or better incidence rates versus offline.
• Jointly define digital investment targets with Marketing and drive ROI discipline across third-party platforms and KO-owned platforms; ensure media and promotional spend is allocated against clear return frameworks.

eRTM & eRGM Capability

• Build and embed digital eRTM (Route-to-Market) discipline across bottler markets, covering eCommerce channel architecture, digital customer segmentation, order capture platforms (eB2B), and last-mile fulfilment readiness.
• Define and drive eRGM (Revenue Growth Management) principles for digital channels, including online assortment strategy, digital pricing and promotional guardrails, pack/price architecture for pureplayers and aggregators, and online/offline price parity governance.
• Ensure availability, visibility, and compliance standards are embedded into bottler commercial agreements and tracked through a consistent regional scorecard.
• In partnership with Platform Services, deliver effective technology deployment, coordination, and maintenance for eCommerce capabilities — including digital shelf monitoring tools.

Bottler Partnership & System Alignment

• Act as the primary regional digital commerce interface with bottler leadership, building trust and commercial credibility through data, peer benchmarks, and proof-of-concept market results.
• Embed digital commerce commitments into the Joint Business Planning process with key bottlers, ensuring investment, capability, and execution requirements are reflected in annual commercial agreements.
• Identify lighthouse bottlers willing to lead with investment and execution, using those proof points to accelerate digital commerce adoption across the broader system.
• Ensure consistency across the region in delivering the eCommerce vision, while adapting execution to local market realities — including evaluating market-specific partnerships that unlock incremental revenue.

QUALIFICATIONS & REQUIREMENTS

• Bachelor's degree or equivalent work experience required.
• Minimum 8+ years of leadership experience in eCommerce, digital commerce, or online marketing-related fields within FMCG, retail, or platform environments.
• Proven track record of translating eCommerce strategy into measurable execution outcomes
• Strong entrepreneurial, commercial leadership profile; proven ability to operate effectively in matrixed, cross-geography environments.
• Strong understanding of financials and economics, including cost-to-serve dynamics by digital channel and RGM principles applied to eCommerce.
• Demonstrable experience with eRTM design — including digital channel architecture, and fulfilment readiness — and eRGM application in digital contexts.
• Experience managing platform and customer relationships at a senior level, including Joint Business Planning with major eGrocery, pureplayer, or Food Service Aggregator partners.

Brand Management, Communication, Competitor Analysis, Customer Management, Customer Relationships, Finance Strategy, Financial Forecasting, Influencing, Leadership, Price Management, Promotional Strategies, Sales Account Management, Sales Analysis, Teamwork

Location(s):

Singapore

City/Cities:

Singapore

Travel Required:

00% – 25%

Relocation Provided:

No

Job Posting End Date:

April 22, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.