Senior Director, Marketing – Stills (ASEAN & South Pacific Operating Unit)

ASEAN & South Pacific (ASP) Operating Unit (OU) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables strategic growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

Focus, Scope, & Impact:

Strategy crafting (including creative, E2E, growth, BVA, innovation). As the ASP OU Stills category lead, you will be more focused on LRP and OU-wide projects while within markets the focus is ABP creation / operationalization.

• Accelerate Stills global brands (Fuze, Powerade, Minute Maid) performance in ASPOU
• Lead LRP and OU-wide programs in partner with Global Stills team, the ASP OU Stills network and other OU functions : 1) Define category/ brand growth/ innovation strategies addressing human needs and occasions in an edgy and sustainable way 2) Own brand bundles, creative, shopper and design 3) Lead w/ IMX OU-wide consumer/shopper strategies/ programs, that will be further deployed by the markets
• Drive marketing performance and ROI leveraging data, tech, AI and capabilities. Has OU category P&L accountability.
• Enable and activate the OU Stills network to ensure coordination, collaboration, excellence balancing scale with intimacy.
• Develop an engaged team (direct reports and indirectly through the Stills network) of high performers and world class marketers.

Experience & Critical Requirements

• Significant marketing and leadership experience (12 years+), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership
• Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
• Led scaled, complex, cross-functional and cross-geographical teams and projects
• Led and developed teams directly
• Advanced business. Commercial acumen
• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset.

Communication focus:

• Strong analytical and problem-solving skills; influential skills with senior executives
• Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders 
• Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts
• Ability to navigate complex challenges & linkages and articulate into plans to drive results 
• Ability to inspire through the power of our marketing and brands

Skills

Social Media; Key Performance Indicators (KPI); Digital Advertising; Branding; Category Management; Demand Generation; Quantitative Research; Marketing Strategies; Channels Strategy; Customer Insights; Market Segmentation; Microsoft Office; Qualitative Research; Strategy Development; Commercialization Strategies