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Director, Integrated Marketing Experience (IMX), Middle East Region
Eurasia Middle East Operating Unit Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and Return on Investment. All roles operate within a tightly integrated Operating Unit–Market model, where the Operating Unit elevates and enables long-term growth + Operating Unit-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.
Focus, Scope, & Impact:
- Design and deliver massive intimacy w/ superb creativity = memorable & personalized experiences with maximum brand and commercial impact. Connect Data + Media (inc Retail)+ Culture + Commerce + Social + Partners – making every moment of truth addressable and special for specific consumers and shoppers.
- Integrated Marketing Experience will deploy Operating Unit capabilities to deliver consumer intimacy at scale, through world-class ideas and experiences that connects creativity, media, data, culture, and commerce.
- Lead local connections agenda including media buying, retail media
- Lead local social media, influencers and epics agenda
- Drive local Studio X effectiveness and operating excellence.
- Ensure locally relevant and highly effective content / shopper / design deployment and/ or the development of locally specific experiences
- Lead a team of Subject Matter Experts (Media, content, Epics, etc)
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Experience and Critical Requirement:
- Significant marketing and leadership experience (10 years+), with great focus on media, creativity, design, data/tech.
- Acumen across relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
- Led scaled, complex, cross-functional and cross-geographical teams and projects
- Led projects and capabilities that leverage Digital/ Data/ AI as edges
- Led and developed teams directly and external partners (agencies)
- Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.
Skills:
Social Media; Sustainability; Brand Strategy; User Experience (UX) Design; Design Thinking; Design; Experimentation; Audience Engagement; Influencer Marketing; Data Strategies; Ideas Generator; Creative Strategies; AI Concepts; Revenue Growth Management; Portfolio Strategies; Agile; System Economics; Omnichannel Interactions
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
The Coca-Cola Company is an Equal Employment Opportunity/Affirmative Action employer. If you are an individual with a disability and need a reasonable accommodation to assist with your job search or application for employment, please click here. You can also view our employment policies or if you have a question on fraudulent recruitment activity.
