Senior Director, Frontline Marketing, Middle East Region

EME OU (Eurasia Middle East Operating Unit) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI (Return on Investment). All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables long-term growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

Focus, Scope, & Impact:

A “marketing lead” accountable for all marketing functions and to strengthen our brands, capabilities and business in the region balancing local intimacy & scale, driving system integration & optimizing the portfolio, calendar, and resource allocation for maximum ROI.  

• Act as the Marketing Lead for the country, accountable for end-to-end marketing performance, brand growth, innovation delivery, capability building and local system/ customers/ stakeholders’ alignment/ excitement.
• Lead ABP portfolio choices and calendar. Deliver ABP (Annual Business Plan) development and execution, starting by influencing OU LRPs.
• Identify and apply consumer and shopper insights and market research agenda locally, partnering with OU.
• Own E2E (End to End) brand and innovation local plans, including flywheel execution/ tracking.
• Drive local IMX in line with OU IMX (Operating Unit Integrated Marketing Experience): media, content, Studio X, digital, social, influencers, assets, labels.
• Ensure in-market/ OU-markets marketing orchestration, prioritization, and backlog.
• Deploy and scale marketing capabilities and ways of work.
• Team size spans from 15 to 30 talents, depending on the region, being 5 direct reports
• What Success Looks Like: Confident, capable local marketing organization; OU strategies/ platforms translated into real market impact; Granular/ nuanced/ locally relevant growth opportunities and solutions; Strong, consistent brand growth and innovation impact; Successful deployment of OU-wide agenda strategies, programs, capabilities)

Experience & Critical Requirements

• Significant marketing and leadership experience (12 years+), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership
• Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
• Strong commercial acumen and KO system understanding/ influencing.
• Led scaled, complex, cross-functional and cross-geographical teams and projects
• Led projects that leverage Digital/ Data as edges
• Worked in the Frontline (e.g. Frontline Marketing)
• Led and developed big teams directly
• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.

Other Considerations: Speaking local market language and deep knowledge of local marketing culture is highly desirable

Media Planning; Sponsorships; Local Advertising; Shopper Marketing; Marketing Activation; Competitor Analysis; Creative Briefs; Digital Media Strategy; Marketing Strategies; SWOT Analysis; Group Problem Solving; Brand Positioning; Social Media Strategies; People Management; Brand Architecture; Channel Management; Team Management