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Senior Manager, Global Marketing & C&CL Consumption & Purchase Advanced Analytics Intelligence Services
The Coca-Cola Company is building a next-generation, AI-powered marketing analytics ecosystem. We are hiring a senior manager to apply machine learning, GenAI, and advanced statistical modeling to large-scale consumer and shopper data.
Hybrid work| Global exposure| High leadership visibility
Location: Atlanta, Georgia
Key Focus Areas
- Develop and apply ML Models, advanced analytics, and GenAI to marketing and commercial use cases.
- Work with large, complex datasets including consumer tracking, household panels, and syndicated retail data.
- Partner with data platform teams to enable scalable, real-time analytics solutions.
- Translate analytical outputs into clear business recommendations for global stakeholders.
Ideal background:
- Strong experience in marketing, consumer, or shopper analytics, ideally withing CPG or a related industry.
- Hands-on expertise in advanced analytics, statistical modeling, and data analysis
- Experience working with consumer tracking, household panel, and syndicated retail data (e.g. Nielsen, household panels).
- Proficiency in Python, R, SQL, Power BI; experience with Azure ML or similar platforms is a plus.
- Experience applying analytics to real business decisions (Marketing, growth, pricing or optimization).
What We Can Do For You
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Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
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Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
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Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
ts taking risks and innovation.
Skills:
Data Science; Predictive Modeling; Marketing Analytics; Generative AI; Consumer Trends; Predictive Analytics; Consumer Segmentation; R Analytics; Digital Media Strategy; Competitive Assessments; Consumer Data; Data Insights; Customer Insights; Analytics; Household Panel; Data Analysis; Group Problem Solving; Communication; Artificial Intelligence Techniques; Decision Making; Syndicated Research; Advanced Analytics; Retail Marketing Strategy; Artificial Intelligence (AI)
Pay Range:
$130,000 – $147,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company’s sponsorship to continue to work legally in the United States.
The Coca-Cola Company is an Equal Employment Opportunity/Affirmative Action employer. If you are an individual with a disability and need a reasonable accommodation to assist with your job search or application for employment, please click here. You can also view our employment policies or if you have a question on fraudulent recruitment activity.
