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Manager, Category Insight – Sports & Water
The role leads the Sports & Water category consumer and market analysis to identify growth opportunities that inform brand strategy development. It develops well‑structured consumer research and analysis plans, delivering key insights and implications to enable consumer‑centric decision‑making for successful initiative development. The position supports brand and category growth by increasing consumer desirability and driving impact on consumer‑based metrics through actionable consumer insights. It works closely with category and brand managers, demonstrating insight and thought leadership as the subject matter expert in category consumer insights.
What You’ll Do for Us
- Lead properly designed research & analysis projects and deliver actionable implications, collaborating with research partners
- Identify category growth opportunities to deliver implications for brand strategy development
- Define the annual consumer understanding project scope and learning plans, along with the requirements of the development stages
- Identify winning consumer insights/ implications, and facilitate for a consumer-centric marketing decision making in brand initiative/ innovation development
- Work in international and remote environments across team & function (be more open, flexible and proactive in working environment.)
Qualifications & Requirements
- Bachelor’s degree in marketing, Data Science, Statistics, Econometrics or related field is required or preferred
- More than 4-5 years career with minimum 2-3 years of consumer insight/ marketing research experience in both qualitative and quantitative approaches, the experience in FMCG industries is preferred.
- Intellectual curiosity, Strategic Thinking, Problem solving
- Project management skill to involving internal counterparts and external research agency partners to navigate consumer-centric decision making
- Language: Japanese/English (Business professional)
What We Can Do for You
- Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world
- Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
- Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
The Coca-Cola Company is an Equal Employment Opportunity/Affirmative Action employer. If you are an individual with a disability and need a reasonable accommodation to assist with your job search or application for employment, please click here. You can also view our employment policies or if you have a question on fraudulent recruitment activity.
