Manager, Shopper and Human Insights

At The Coca-Cola Company, we are driven by a shared purpose: to refresh the world and make a difference. We are constantly evolving to meet the needs of our consumers, customers, and communities. As part of our dynamic Marketing and Commercial team, we are seeking a Manager, Shopper and Human Insights to help us deepen our understanding of shopper behavior and channel dynamics across key growth areas. This role is ideal for a strategic thinker who thrives in a fast-paced, data-driven environment and is passionate about translating insights into impactful business actions.

We are looking for a collaborative and curious professional who can partner closely with our Shopper/Human Insights Director to build advanced insight frameworks and drive innovation across channels such as Vending Machines, Eat & Drink, and Online. If you are energized by uncovering what drives shopper decisions and want to influence product development, channel strategy, and commercial execution, this is the opportunity for you.

What You'll Do for Us

• Channel & Shopper Insights Development
  • Lead the generation and presentation of actionable shopper insights to commercial teams, focusing on the Vending Machine, Eat & Drink, and Online channels.
  • Translate insights into optimized in-market executions, including assortment strategies (brand/variant lineups, pack types/sizes, pricing) that support Revenue Growth Management (RGM) initiatives.
• Strategic Partnership & Framework Building
  • Collaborate with the Shopper/Human Insights Director to develop advanced frameworks that deepen organizational understanding of shopper behavior and channel dynamics.
  • Act as a trusted advisor to cross-functional teams, ensuring insights are embedded into strategic planning and execution.
• Innovation & Ideation Leadership
  • Integrate shopper insights into the design and development of new products, product renewals, and promotional strategies.
  • Drive innovation processes by aligning solutions with market demands and enhancing competitive advantage.
• Ad Hoc Research & Cross-Category Initiatives
  • Lead ad hoc shopper and human insights projects that respond to evolving market conditions and organizational priorities.
  • Extend research scope to include broader consumer and market insights when needed, supporting cross-category agendas and strategic initiatives.
• Global Collaboration & Knowledge Sharing
  • Participate in global insights communities to import and export winning practices across markets.
  • Foster collaboration with internal stakeholders across commercial, marketing, and analytics teams to ensure alignment and shared success.

What We'll Need From You

• Minimum of 5 years of experience in shopper insights, consumer research, consulting, or related fields within marketing or analytics.
• Proven ability to define and lead insight-driven projects in ambiguous or evolving environments.
• Strong academic background in Marketing, Analytics, Behavioral Science, or a related discipline; advanced degrees or certifications are a plus.
• Demonstrated experience in translating complex data into clear business implications and actionable recommendations.
• Expertise in managing multiple projects simultaneously, with a track record of delivering high-quality outcomes under tight timelines.
• Exceptional communication skills, with the ability to engage and influence diverse stakeholders across functions and geographies.
• Experience in channel strategy, RGM, and commercial execution is highly desirable.
• Comfortable working in a global environment, with strong cross-cultural communication and collaboration skills.
• Business-level proficiency in both Japanese and English is required.

What We Can Do For You:

• Career Development: The Coca-Cola Company offers a wide range of resources and programs to support your career development, including global learning programs and leadership development programs.
• Innovation & Technology: The ability to work with an award-winning team that is on the cutting edge of innovation. 
• Exposure to World Class Leaders: Availability to global finance leaders that will expand your network and exposure you to emerging technologies and techniques. 

Marketing Implementation; Brand Strategy; Price Management; Advertising; Researching; organization; Marketing; Marketing Strategies; Sales Channels; Data Driven; Customer Insights; Human Insights; Qualitative Research; Consumer Research; Business