Location: Tokyo, Japan

Job ID: R-125476

% of Travel: 26% – 50%

Job Type: Full time
Relocation: No
Post Date: August 7, 2025

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Director, Food Service

Lead strategic marketing, commercial execution, and digital transformation initiatives for key QSR customers in Japan (excluding McDonald’s). Strengthen customer partnerships through data-driven insights, end-to-end execution, and innovation aligned with Coca-Cola system priorities.

What You'll Do for Us:

Customer Marketing & Execution

  • Partner with major QSR accounts in Japan to understand their strategies and execution plans.
  • Co-develop and implement joint business and beverage strategies across categories.
  • Deliver topline growth by aligning joint priorities and executing cross-functional marketing initiatives.
  • Develop mid-to-long-term sales plans to protect, grow, and diversify customer relationships.
  • Own and execute strategic initiatives end-to-end while maintaining trusted relationships with customers.
  • Champion sustainability and digital transformation programs (e.g., plastic reduction, digital ordering integration, customer CRM connection).
  • Focus on increasing beverage incidence and recruiting new shoppers through 360 Integrated Activation.
  • Maintain a healthy profit & loss structure by ensuring commercial discipline with customers.
  • Work closely with Franchise Operations teams to align on business initiatives from a system-wide financial perspective.

Digital & Insights Strategy

  • Lead data-driven initiatives to enhance customer performance and engagement.
  • Collaborate with Platform Services and analytics teams to develop automated reports, dashboards, and insights for performance tracking.
  • Translate large data sets into executive-level insights to guide QSR strategies.
  • Partner with global and local insights teams to connect consumer segmentation with market opportunities.

Strategic Business Development

  • Identify and prioritize high-impact business opportunities through customer model analysis and ROI-based investment planning.
  • Lead development of business cases and implementation of new product launches, frequency-driving programs, and innovation pilots.
  • Build alignment with bottlers and internal stakeholders on shared strategic imperatives, KPIs, and execution milestones.

Core Competencies

  • Accelerates Growth: Drives innovation and balances short- and long-term priorities.
  • Drives Execution: Delivers consistent results and leverages system-wide best practices.
  • Unleashes Potential: Inspires teams and cross-functional partners.
  • Acts Like an Owner: Makes sound decisions and manages priorities for impact.

What We Will Need From You:

  • Strong understanding of QSR customer needs and operations in Japan.
  • Expertise in joint business planning and cross-functional marketing program development.
  • Strong analytical and negotiation skills to drive profitable partnerships.
  • Proficiency in leveraging digital platforms, CRM tools, and marketing assets for customer growth.
  • Experience collaborating with global teams and bottlers to maximize customer value.
  • Ability to manage wide-ranging agendas, including sustainability and innovation.
  • Strong financial acumen with the ability to manage customer profitability and system-wide value creation.
  • Bachelor’s degree in Marketing, Business Administration, Finance, or related field.
  • 5+ years of experience in FMCG marketing, customer development, or strategy.
  • Experience handling large data sets and deriving actionable insights (e.g., SQL, Tableau, Power BI a plus).
  • Strong communication and stakeholder management skills.
  • Experience in matrixed, cross-functional, or global environments.
  • Proven ability to lead marketing strategy and deliver business results.
  • Fluent in Japanese and business-level English (written and verbal).
  • Willingness to travel up to 50%.

What We Can Do For You:

  • Career Development: The Coca-Cola Company offers a wide range of resources and programs to support your career development, including global learning programs and leadership development programs.
  • Innovation & Technology: The ability to work with an award-winning team that is on the cutting edge of innovation. 
  • Learning Culture: Access to resources such as LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge. 

Skills

Leadership; Promotional Strategies; Price Management; Key Performance Indicators (KPI); Marketing Campaigns; Integrated Marketing; Category Management; Sales Analysis; Competitor Analysis; Product Roadmapping; Marketing Strategies; User Experience Analysis; Microsoft Office; Communication; Brand Management; Teamwork; Financial Forecasting

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

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