Senior Director, Global Resource Allocation

The Coca-Cola Company (TCCC) is fundamentally transforming how marketing and trade investments are allocated to optimize strategic and operational priorities. Central to this transformation is Fuelight 360, a proprietary capability that provides a single source of truth for financial outcomes, customer impact, and consumer recruitment. This advanced platform delivers actionable insights to Operating Units (OUs), Bottlers, and the Center, driving better alignment and smarter decision-making across the Coca-Cola System.

Launched as an MVP in September 2024, Fuelight 360 has already demonstrated the potential to dramatically enhance the System's ability to optimize resource allocation. The Global Integration Lead plays a critical role leading a team to embed Fuelight 360 into the System’s ways of working, ensuring adoption, and delivering measurable outcomes. As a member of the Global Resource Allocation Leadership team, this role will drive the cultural, operational, and process changes necessary to deliver integration and sustained value from Fuelight 360.

This is a high-impact role requiring strong business acumen, leadership skills, and change management expertise. As a global lead for integration, you will closely collaborate with cross-functional teams and senior leaders across OUs, Bottlers, and Central Functions.

As part of TCCC’s mission to optimize resource allocation and strategic decision-making, the Business Integration Lead plays a critical role in embedding Fuelight 360 into the System’s operational fabric and will serve as part of the leadership team alongside the Business Science Lead, Product Manager and Technical Lead. This role requires you to oversee the adoption and integration of the product within markets, ensuring that it delivers value and drives transformative outcomes across the Coca-Cola System.

This role is focused on:

The Business Integration Lead oversees and orchestrates the adoption of Fuelight 360 in relevant market and Bottler/OU-level teams and manages the change management required to adjust processes and mindsets. This role also manages relationships with other marketing, finance, and resource allocation transformation efforts. The Business Integration Lead acts as the voice of the market and liaison to the product leads.

Fuelight 360 will step-change how we execute our marketing as a System. As such, we have senior leader sponsorship across our Central Functions and OU Bottlers, which the Business Integration Lead will continue to drive and manage.

Primary duties include:

• Work with System leaders and users in our markets to embed Fuelight into the ways of working and drive adoption and improved outcomes for key resource allocation decision routines (e.g., Monthly Business Review, media campaign pre-execution planning)
• Design, document and drive lasting process, role and mindset shifts across how our System does marketing
• Collect user feedback on actionability, value add and delightfulness and formulate product enhancement / update requests for the product backlog to achieve well-defined success criteria
• Partner with the Fuelight Product Manager to solicit user input on the product backlog and discovery of new product features
• Identify and onboard additional users and leadership teams in existing and new markets, OUs, and Bottler organizations as the Fuelight product is launched across the capabilities, functions, and geographies
• Drive ongoing senior leadership sponsorship and accountability by preparing and facilitating effective decision-making forums
• Network with other marketing, finance and resource allocation capabilities to identify and unlock synergies that drive improved System outcomes while simplifying users’ experiences

What’s in it for you:

• Impact at Scale: Influence the allocation of billions of dollars in strategic marketing investments, driving optimization across global markets.
• Innovation: Be at the forefront of the company’s marketing and business analytics transformation, leveraging proprietary tools and sophisticated methodologies to shape the industry’s future.
• Collaboration: Work closely with global stakeholders at all levels, delivering measurable outcomes and shaping TCCC's resource allocation strategies.
• Career Growth: Join an innovative organization that invests in leadership development, continuous learning, and global collaboration opportunities.
• Leadership: Hone your ability to inspire a team to challenge their ways of doing things differently

Related Knowledge & Experience:

This leadership role requires a dynamic individual who understands our system’s cross-functional value chain and decision support roles, collaborates across functions, and can get things done.  Specific requirements are:

• 10-15 years of relevant Finance, Strategy, Marketing, Operations experience
• Deep familiarity with the Coca-Cola System and understanding of growth drivers; experience owning a P&L for a market or brand is a plus
• Track record of successfully leading transformation initiatives
• Strong analytical skills with the ability to interpret data and translate it into actionable insights and strategic recommendations
• Working knowledge of best practices on portfolio management, resource (DMI) allocation
• Experience in driving business growth as a System (e.g. Franchise GM), and good knowledge of marketing and shopper environment including sales, media, and trade data; knowledge of performance measurement solutions (MVA/MMM) is a plus
• Strong project management experience, with the ability to work in a diverse cultural environment as an efficient communicator and influencer at all levels
• Excellent people/leadership skills with experience collaborating with cross-functional teams

Education

• Bachelor’s degree in Business, Marketing, Finance or a related field required.
• Master’s degree preferred.

Ways of Working:

• Proven ability to 1) build and leverage relationships with key business partners and 2) coach and influence across all levels of an organization.
• Highly curious, makes bold decisions/recommendations, and thrives in a fast-paced, collaborative environment.
• Creative, future-focused, and holistic in problem-solving.
• Confident in creating bespoke solutions and executing through ambiguity.

Team:

The Senior Director will lead a team of 2-3 OU/Bottler integration managers as well as cross-functional, networked team including:

• Core Teams: Global CoE leadership team (Business Science, Tech and Product); Business Integration Team
• Business Stakeholders: Strategic decision-makers from global marketing, finance, commercial, and operations teams.
• External Partners: Technical and business transformation experts co-developing and scaling Fuelight 360 capabilities.