Away-from-Home Customer Director

Away-from-Home Customers Director, Europe OU

Your job objective

In this role you lead the international customer relationships with strategic Away-from-Home customers within the Quick Service Restaurant (QSR) channels on behalf of the Coca-Cola System in Europe. Together with the Coca-Cola Company channel development team and our bottling partners you play a critical role in shaping and accelerating commercial channel strategies for the QSR channel. You also drive Coca-Cola system engagement with industry stakeholders within the customer base and the QSR industry.

Your key responsibilities

1.International Away-from-Home Customer Leadership

• Lead Coca-Cola’s international engagement & business development plans with strategic European Away-from-Home Customers. The strategic Away-from-Home customers in Europe are developed by a team of customer directors and customer managers. This role leads across the customer and the Coca-Cola system the international engagement with the key Quick Service Restaurant (QSR) brand owners and multi-country operators in Europe.
• Lead complex international contract renegotiations with the selected customers across the Coca-Cola System. You will be accountable for providing thought leadership to lead the Coca-Cola System to retain or win these key customers, shaping medium/long term strategy, and supporting local teams to drive additional value for the Coca-Cola System and the customers.
• Drive senior management relationships with customers HQ’s and ensure a clear contact strategy. Primary contacts include international and local Procurement, International Retail teams, CEO, Marketing, Digital & Sustainability leaders. The objective of engagement with this influential core group is to drive stronger and deeper strategic partnerships to accelerate Coca-Cola System revenues, profitable growth, increase speed to market with initiatives
• Partner with the local teams across The Coca-Cola System to shape the key win/win big bets with each customer and align this into an international JBP backed up with operating routines to ensure the plans are delivered against. Define & implement the European partnerships and support our bottlers to capture identified local value opportunities while facilitating the successful resolution of local issues.  This includes but is not limited to annual customer KO Lab meetings, quarterly business planning calls, and specific market interventions based on the opportunity/need.

2.QSR Channel Commercial Strategy

• Be responsible to bring “the voice of the customer/channel” into our TCCC programs design early on. Lead with the channel development team the internal acceleration of bespoke campaigns, activation plans and executions that tie in with the customer and channel needs.
• Co-create the channel strategies for the European QSR channel, together with the channel development roles in the Europe OU On Premise team. Leverage our Knowledge and Insights and category growth capabilities (CBL, PITA,…) in our engagement with international customers
• Share and embed the strategies with CCEP, CCH & Carlsberg. You play a critical influencing role within The Coca-Cola Company globally and in Europe (Category, Marketing Experience, Sustainability, Beverage Equipment, Freestyle, Frozen, Frontline Marketing and Franchise Operations) to ensure optimal Coca-Cola System support and resource against key growth pillars incorporating a consumer-centric, customer-back mind-set
• Co-host the appropriate channel communities across the OU to build a virtual team to share insights, best practice, implement the strategy, and coach on local opportunities & challenges.

3.Industry Engagement (within the customer base and the QSR industry)

• Play a high-profile external leadership role towards the European QSR Industry and community and be responsible for the E2E engagement with the relevant customer and industry entities and bodies.
• The objective is to continuously strengthen the partnership with and role of the Coca-Cola portfolio withing the consumer recruitment channel QSR

Who we are looking for

• We want you to set the agenda and establish a compelling vision for growth with your customers
• You can make it happen, push for progress not perfection and you stay curious about what is out there
• You are smart but you know that together we are genius, so you include, value and trust others
• Holding the right balance between strategic customer and channel leadership and operational excellence is critical to success – you can think and act from planning to execution
• Experience in international account leadership, commercial leadership or shopper marketing, you have the right functional skills to be successful
• Strong customer understanding from an execution point of view is essential
• Solid influencing and communication skill are essential as you navigate the future vision, strategy and plan across a networked organisation
• You have a commercial finance acumen
• Experience in foodservice and/or consumer packaged goods is ideal