Senior Director, Global Marketing – Nutrition Innovation

ROLE LOCATION:  Atlanta, GA (hybrid – in office 3 days/week)

Estimated Travel: 50%

The Coca-Cola Company’s world-class marketing organization has an exciting position available within the Global Nutrition Category!  In this role, you’ll be a part of Networked Marketing Community committed to sustainably crafting the brands and choice of drinks that people love, to refresh them in body and spirit. Together, we shall make a difference in people’s lives, communities, and our planet!

THE GLOBAL CATEGORY TEAM SCOPE 

• Create vision and strategic direction for the nutrition category 

• Drive innovation by stewarding the brand portfolio and innovation pipeline 

• Scale regional and local brands within our Growth Portfolio and reapply like never before  

• In partnership with Operating Units, optimize DME resource allocation, marketing effectiveness and efficiency  

• Orchestrate engaging campaigns / initiatives for global brands to grow revenues and weekly+ drinkers  

• Co-create with global marketing leadership the future of marketing in The Coca-Cola Company

• Accountable for overall engagement and inspiration of the global marketing community 

JOINING THE TEAM – WHAT’S IN IT FOR YOU? 

• Being at the forefront of re-imagining the next-stage of category growth for the company  

• Continuous learning to support upskilling  

• Cross cultural/operating unit experience 

• Owning the narrative – global category / global brands 

Focus, Scope, & Impact:

• Nutrition Innovation Resource will:

  • Recommend and oversee the development of the innovation pipeline for the Nutrition Category (including Juice, Dairy, Plant, and Protein beverages) based on clear consumer insights and strategically aligned category opportunities

  • Collaborate with the network to support the development of the Global Category Strategy and specifically define innovation strategy to support long term Global Category Strategy.

  • Work with Global Category Strategy and Creative resources to define brand vision and develop brand growth strategy, shaped by innovation pipeline.

  • Oversee regional brand innovation pipeline developed by OUs utilizing gate process to ensure efficiency, effectiveness, and scale

  • Collaborate with Marketing Performance on developing the right innovation-related metrics and research protocols

  • Collaborate with Human Insights and R&D to identify innovation trends and opportunities

  • Collaborate with innovation global and OU network to work effectively as a community

• Global Category teams comprise of teams of 7-9 reporting into category president, of which Innovation Director will be one

KEY SUCCESS PARAMETERS

Experience

• 5+ years of experience in roles related to innovation, brand management, and brand strategy and growth

• Direct experience with new product development and innovation pipeline management across several brands and geographies

• Experience collaborating with cross-regional and cross-functional teams

• TCCC experience preferred

Work Focus

• Ability to collaborate across the network to understand market trends, consumer opportunities, competitive landscape, and system capabilities

• Deep consumer understanding to unlock insights on motivations, behaviors, and attitudes

•  Lead the development and obtain approval for the global category innovation pipeline

• Ability to manage innovation pipelines at the global and OU level including the coordination of the global gate 1 process for scaled and new initiatives

• Ability to oversee and lead efforts on innovation development, alignment, execution, and activation

• Ability to work in Agile project-based teams and drive process improvements and speed to shelf

• Ability to manage project budgets to ensure effective and efficient use of funds and assets

• Knowledge of:

  • Innovation processes

  • Consumer insights/ future-back trends

  • Innovation tracking and implementation

• Business / commercial acumen

Communication Focus

• Role will require frequent communication with Global Category President and their direct reports as well as other Global Innovation resources, OU Innovation resources, and other Global and OU Marketing sub-functions

• Must be comfortable driving and communicating innovation and future focused approaches to brand/category development and building buy-in across key internal stakeholders processes

• May be required to communicate innovation pipeline or individual initiatives to Bottlers and Customers   

Skills:

Category Strategy; Innovation; Brand Strategy; Future Trends; Influencing; Brand Growth; Global Category Management