Senior Director, Customer Solutions & Value Creation

This role must solve complex challenges such as aligning global strategies with diverse customer needs, ensuring consistent execution across markets, and translating customer insights into actionable growth opportunities.

This role is responsible for creating and evolving customer segmentation and investment frameworks tailored to the unique needs of international strategic customers. It drives the development of new joint business planning models and value-based negotiation approaches to support mutual growth. Additionally, it leads the design of cross-market coordination processes to ensure consistency and operational efficiency across regions. By championing customer-centric innovation, this role initiates programs and service models that enhance satisfaction, loyalty, and long-term value creation.

Work That Matters The Most

• Understand strategic customers’ business objectives and capabilities (financial and commercial) to define clear customer segmentation and prioritization.

• Build investment guidelines and lead strategic discussions based on prioritization outcomes.

• Develop and manage strategic partnerships with international key customers, aligning joint business plans to drive mutual growth.

• Lead annual negotiations and planning processes in collaboration with global, franchise teams and bottling partners.

• Act as the primary commercial interface for regional customers, ensuring seamless coordination across markets and functions.

• Initiate and lead Top-to-Top meetings with senior customer stakeholders to align on strategic priorities.

• Translate global brand and commercial strategies into tailored customer execution plans, leveraging insights from customer data, shopper trends, and market dynamics.

• Collaborate cross-functionally with marketing, commercial teams, and bottling partners to ensure end-to-end delivery of customer solutions and flawless execution.

• Collaborate with the eCommerce teams to align on an omni-channel strategy to accelerate the growth of B&Cs and FSAs

• Map customer based whitespace opportunities to increase our footprint horizontally and vertically in the top markets

• Design customer-specific selling stories and playbooks to onboard regional customers to strategic priorities and initiatives, while also supporting capability building.

• Monitor customer performance across markets, identifying growth opportunities, mitigating risks, and driving KPI achievement.

• Serve as the internal advocate for international customers, leading initiatives that enhance satisfaction, loyalty, and long-term value through innovation and continuous improvement.

• Build and maintain strong senior relationships across customer organizations, bottling partners, and internal teams to influence strategic decision-making.

Output KPIs

1. Lead annual negotiations and joint business planning with regional key customers

2. Act as the main commercial contact across markets and functions, lead Top-to-Top engagements to align on strategic priorities with senior customer stakeholders.

3. Define and prioritize international customer segments and investment strategy.

4. Drive customer performance, satisfaction, and strategic relationship growth

5. Translate global strategies into tailored customer execution plans.

Experience

– Proven experience in a senior leadership role on sales/customer management role

– Proven ability to drive system influence and implementation of strategies & plans.

– Effective communication and influencing skills, with the ability to smoothly collaborate with multitude of system stakeholders.

– Strong networking & matrix management skills

– This role requires understanding of Coca-Cola company and/or bottling partners RTM and sales operations and system economics.