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Manager, Brand Management, Sprite
We are looking for a passionate, business driven marketer to work on Sprite for Hong Kong and Taiwan. This is a unique offer to shape the future success of one of the most iconic brands in the world. Possessing some super-powers will be essential to success. The ideal candidate will be a keen brand strategist but also possess strong business acumen, an analytical wizard but also an impactful storyteller, a leader of self but also a powerful influencer.
The vision is to propel Sprite into the league of most loved consumer brands and drive double digit growth for the company. As the biggest Sprite business in the world, this role will potentially have an outsized impact across Coca-Cola globally.
What You’ll Do for Us
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Core focus will be to develop and execute Sprite brand growth strategies and business plans to fuel equity and market share growth for Hong Kong and Taiwan.
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This will involve collaboration within the marketing function across the networked organization globally, locally and in other Operation Unit for Greater China & Mongolia led campaigns as well as other OU led campaigns.
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This will also require cross-functional work with Creative, IMX, Frontline Marketing, Customer Commercial and Franchise, Finance, Technical and R&D, bottler marketing and sales teams.
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Keep a finger on the pulse of consumers, customer and market. Constantly measure business performance and marketing effectiveness. Influence the system to action with speed.
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Import and export winning ideas and work across the global Flavored Sparkling and marketing community.
Qualifications & Requirements
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Experience in leading development and execution of brand strategies and business plans on leading brands
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Experience working in large multi-functional and cross-geography teams
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Budget planning and management experience.
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English fluency is required to effectively operate in globally networked marketing model. Mandarin is must
Location: Taiwan
Skills:
Quantitative Research; Group Problem Solving; Leadership; Marketing; Nielsen Data; Consumer Segmentation; Competitive Assessments; Brand Positioning
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
