Senior Brand Manager, Minute Maid

Join the Coca-Cola Company, a global brand that has been innovating and evolving since 1886, and become a part of our inspiring brand strategies. We are currently seeking a Senior Brand Manager, Minute Maid who is creative, innovative, and inspirational to refresh the world. This role requires a high level of collaboration, working effectively with various stakeholders including brand team members, agencies, customer teams, innovation, R&D, and commercial leadership. If you are strategic, driven, and collaborative, we want to hear from you.

What You'll Do for Us:

• Writing short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements.

• Developing marketing plans which support strategic initiatives to deliver annual business plan.

• Project development in conjunction with functions, especially our bottler system and franchise partners.

• Developing and communicating written briefs for use by agencies and directing their work activities.

• Assessing consumer opportunities that are currently untapped by leveraging consumer research and in-market performance.

• Assisting in developing portfolio strategies across brands/categories.

• Providing on-going business analysis to identify and prioritize brand-building opportunities.

• Developing annual brand business reviews, as well as growth platforms and brand roles.

• Recommending brand budgets and investment allocation.

• Building a clearly defined positioning for new offerings, new categories entrants/brands.

• Leading alignment on the brand initiatives with key functions and bottler marketing, sales and technical teams.

• Presentations of business results for marketing manager, regional manager and divisions.

• Recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth.

Qualifications & Requirements:

• Bachelor’s degree in Marketing or Business (preferred) but open for other fields

• 5+ years of experience in brand management.

• Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.

• Experience in product innovation (project management, product development, basic portfolio and innovation strategy principles) ideally in Consumer Package Goods (CPGs)

• Basic to mid level understanding of finance fundamentals of marketing (P&L management) 

• Knowledge of procedures and media used to drive increased volume and brand equity.

• Knowledge of and ability to apply marketing concepts and methodologies.

• Ability to manage and inspire agency performance.

• Making consumers and their needs the primary focus of the business.

• Knowledge of the creative brief development process.

• Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.

• Ability to utilize syndicated, custom, and secondary research to identify opportunities

What We Can Do For You:

• Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and exposure you to emerging technologies and techniques. 

• Brand Reputation: You'll have the opportunity to work with over 200+ brands worldwide.

• Challenging Work: Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands.

Join us in our journey to refresh the world and make a difference. Apply today!