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Africa Flavors Insights Director
Position Overview:
Leads insights generation and operationalization within the flavors space to shape consumer centric decision making and achieve our ambitions
What You’ll Do for Us
- Champion of Consumer-Centric Strategies: Spearhead consumer-driven insights and seamlessly integrate them into all category activities, campaigns, and plans. Ensure that future consumption behaviors, consumer and shopper tensions, trends, as well as cohort and cultural understandings are used to shape decision making
- Voice of the Consumer: Serve as the Voice of the Consumer (VOC) in CET sessions, consistently guiding the category team to ensure all outputs prioritize consumer perspectives through both human tensions and commercial impacts.
- Stakeholder Management and Collaboration: Lead and manage cross-functional teams, equipping them with critical insights for successful and impactful activations. Collaborate with colleagues from other operational units to scale key learnings across Africa Operating Unit.
- Research Advisor: Provide expert guidance on optimal and cost-effective research methodologies and frameworks to address diverse marketing and consumer challenges, including issues like share losses, preference, and brand perception derived from our strategic target audience.
- Data analysis and Interpretation: Coordinate and synthesize various information sources into a compelling narrative, deriving actionable conclusions and recommendations for category, in critical routines
Role Requirement
- Post Grad degree preferred
- 12-15 years of experience in Consumer Insights, Market Research, Analysis, Shopping insights, preference for additional Marketing, Innovation, experience.
- Proven Knowledge of key research tools. Keen on innovative and agile ways to answer questions, focusing on how insights will be activated
- Ability to effectively communicate and collaborate with key stakeholders (Category Leads, Human Insight leads, Platform Services, Marketing Performance, and IMX leads) and ensure alignment
- Experience in client and agency highly desired
- Experience within the FMCG is an added advantage
- Comfortable in high pressure and uncertain environments
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
