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Senior Manager, Brand Management, Sprite
Job Description
We are looking for a passionate, strategic thinking, business driven marketer to join in Sprite back to growth. Sprite is one of the biggest beverage brands, was no.1 in China market, meanwhile, China is the no.1 volume contribution globally within TCCC company.
Possessing some super-powers will be essential to success. The ideal candidate will be a keen brand strategist but also has strong business acumen, an analytical supervisor but also an impactful creator, a leader of the team but also a powerful influencer.
The vision is to turn Sprite back to growth, reach its historical high. As one of the biggest beverage brands and market leader of flavor sparkling, Sprite serves the role of further developing category, building consumer love, scalable recruitment and impactful customer engagement. The vision of Sprite is both a growth driver and a profit contributor.
What You’ll Do for Us
- You will help to localize global brand ladder, persistent platform development, with local human insights and market reality to fuel brand and business, inspire partners and deliver consistent consumer brand experiences.
- You need to drive portfolio strategy design and innovation development. Work with global team to lead GCM OU innovation hub. Create and drive new product launch in China market.
- Need to fully involve and lead in E2E strategy with campus campaign, experiential music campaign, and CNY to make sure activation landing aligned with strategy and business requirements. And bring new initiatives to the system, especially on Social & EC knowledge, to accelerate brand and innovation growth.
- You will need to find growth opportunities for Sprite consumer and weekly+ recruitment through consistency ritual building through outstanding contents, annual media strategy, integrated E2E communication strategy and system engagement.
- This will involve collaboration within the marketing function across the networked organization globally, locally and in other OU for GC&M led campaigns as well as other OU led campaigns.
- This will also require cross-functional work with Creative, IMX, Frontline Marketing, Customer Commercial and Franchise, Finance, Technical and R&D, bottler marketing and sales teams.
Qualifications & Requirements
- Experience leading development and execution of brand strategies and business plans on leading brands in China with focus on B2C and FMCG businesses. Big brands turn-around experiences and global experience is a PLUS.
- Deeper understanding on consumer insights. Experience of brand crafting.
- Portfolio strategy management and innovation experiences.
- E2E experience, quality experience on social & EC. Customer engagement experiences.
- Multi-national company experience, leading direct and indirect teams, and working in large multi-functional and cross-geography teams.
- Solid communication skills.
- English fluency is required to effectively operate in globally networked marketing model. Chinese fluency will be must
Location: Shanghai
Skills:
Business Planning; Creative Process; Brand Equity; Consumer Segmentation; Analytical Thinking; Marketing; Competitive Assessments; Marketing Strategies; SWOT Analysis; Marketing Concepts; Launch Plans; Brand Architecture; Channel Management; Taking Initiative; Leadership; Media Planning; Brand Planning; Product Launches; Brand Growth; Brand Strategy; Campaign Development; Quantitative Research; Digital Media Strategy; Brand Positioning; Group Problem Solving; Social Media Strategies; Consumer Research; Marketing Tactics; Marketing Planning; Brand Building
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
