Manager Portfolio Activation – Argentina & Uruguay

Why being part of Coca Cola Latin America?

 

We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. 

People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

Position Overview: 

Front-Line Marketing Portfolio Manager Lead will: 

• Managing bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership. 
• Actively work on regional market development to ensure the right implementation of projects 
• Provide market input for the development of OU- and market-level Innovation projects  
• Provide input to localization and real-time amplification of IMX campaigns within the Franchise units 
• Support / execute local media buying that cannot be bought at OU-level (through Mkt procurement, in coordination with IMX) 
• Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with with bottlers  
• Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers 

Function Related Activities/Key Responsibilities:

 

Work Focus 

• Ability to provide franchise unit-level input on marketing plans (e.g. consumer / shopper insights) and other key elements of broader OU strategy, as necessary 
• Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda 
• Ability to support  negotiations and alignment with key stakeholders 
• Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers  
• Ability to identify needs for campaign localization or customization as necessary 
• Ability to support, execute media buying (in partnership with Mkt procurement and IMX), as necessary 

Communication Focus  

• Role will require communication with OU Frontline Marketing Lead and the regional lead, and IMX & C&CL teams.  
• Role will also interact frequently with Bottlers and external parties   

Education Requirements:
Bachellor Degree

Related Work Experience:

• Mkt and leadership experience (3 –  years) 
• Business, commercial and financial acumen 
• Experience working in cross-functional and cross-geographical teams is preferred 

Functional Skills:

• Ability to identify needs for campaign localization or customization as necessary 
• Ability to support, execute media buying (in partnership with Mkt procurement and IMX), as necessary.
• GROWTH-ORIENTED THINKING 

 

BROAD EXPERTISE IN (GOOD TO HAVE) 

• MARKET DYNAMICS IN FRANCHISE UNIT 
• MEDIA BUYING 
• CONSUMER INSIGHTS 
• STRONG FINANCIAL AND COMMERCIAL ACUMEN 

Primary Location: 
Primary location will be Argentina. Budget Relocation not approved for this role. 

• STRONG TEAM PLAYER 
• RELATIONSHIP MANAGEMENT (WITH EXTERNAL STAKEHOLDERS) 
• POS AND EXPERIENTIAL MARKETING 
• MARKETING ACTIVATION / EXECUTION 

MASTERY OF (REQUIRED) 

• Ability to provide franchise unit-level input on marketing plans (e.g. consumer / shopper insights) and other key elements of broader OU strategy, as necessary 
• Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda 
• Ability to support  negotiations and alignment with key stakeholders 
• Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers  

Skills

Team Management; Marketing Strategies; Brand Growth; Profit and Loss (P&L) Budget Management; Cross-Functional Teamwork; Strategic Partnership Development