Senior Manager, Connected Commerce

• Deliver best-in-class activation and execution within the total digital commerce channel; including both eRetail & eFood sub-channels and covering Australia and New Zealand. 

• Collaborate closely with the Frontline Marketing, Experience Strategy & Media Operations teams to ensure connected commerce thinking/ best practice is included in all relevant Brands’ Experience Strategies and in the associated local market activation plans; driving growth in transactions, eRetail share and eFood incidence in line with the 2025 Annual Business Plan targets.   

• Lead Connected Commerce strategy and plan development for our eRetail and eFood customers.  Finding innovative ways to create differentiated programs that inspire consumers to choose/purchase our brands in the digital space. 

• Provide subject matter expertise and leadership on shoppable media and retail media networks. 

• Activate programs with external media agencies and vendor companies and serve as day-to-day contact for questions and deliverables. 

• Manage the execution and delivery of multiple programs to hit targets, optimize efficiencies and remain on budget. 

• Collaborate with the Customer and Commercial team to negotiate and build strategic partnerships across eRetail & eFood Customers/ Partners, to further strengthen the presence of our brands and their performance within the digital commerce channel; identifying and unlocking future opportunities for joint success.  

• Partner with the Customer and Commercial team to support the development of priorities, targets and budgets within the digital commerce channel and ensuring the implementation of global best practice playbooks and guidelines.  

• Performance management and leadership – continue a transaction and P&L led focus to performance marketing, ensuring ROI and accountability of topline NSR, Vol & Transactions as well as competitiveness against industry with Basket Incidence/attachment rates.  

Experience required: 

• 6+ years of experience leading the development and execution of digital experiences in Marketing and Customer & Commercial Leadership roles. 

• Experience working in e-retail and/or eFood. 

• Experience working within both agency and in-house positions would be advantageous. 

• Knowledge of Coca-Cola’s business and operating model, including familiarity with bottler/franchise relationships and proven experience managing external stakeholder relationships. 

• Experience managing and incorporating a variety of datasets into commercial and marketing strategies. 

• This is a highly ‘networked’ role.  Experience working in matrix organisations, prioritising projects and tasks, collaborating with multiple stakeholders and team members is essential.