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Senior Manager, New Digital Measurement Models and Analytic Frameworks (New Digital Measurement Models)
The Coca-Cola Company is in the journey of transforming its approach and capabilities as it relates to Global marketing and Customer & Commercial Leadership data intelligence. As part of this, we are transforming our marketing and C&CL data research, measurement, and partnerships approach to be more connected, digitised and human centric enabling distinctive, competitively advantaged insights and analytics driven by research methodologies, protocols, and diagnostics.
Modernized, integrated consumption and shopping solutions, scalable and replicable technology enabled measurements, and thought leading agency partnership delivery and operational excellence are at the heart of this transformation.
The Senior Manager, New Digital Measurement Models and Analytics Frameworks will be part of a team committed to leveraging the latest technologies to drive innovative technology enabled research solutions. As we continue to evolve, we seek a visionary researcher to spearhead our new technology-enabled research initiatives. This role is perfect for a tech-savvy individual with a passion for exploring cutting-edge technologies and their applications in market research.
What You will Do for Us:
- Partner cross-functionally with a community of data, research, analytic and human insights experts and network teammates in development of the transformation agenda for our connected consumer and shopper marketing data strategic approach, research and data measurement tools and capabilities of the future.
- Be part of cross-network teams on large-scale consumer and shopper research measurements, globally scaled tracking programs across consumer, shopper, commercial and customer tracking inclusive of operational implementation.
- Be part of the team identifying industry thought-leaders in consumer and shopper data intelligence partnerships, capabilities, and modernized approaches across consumer, commercial, omni-channel, and customer data ecosystem as well as identifying and engaging global leaders in research data auding during and post field.
- A large proportion of this position’s time will be allocated in creating and implementing new digital and technology-enabled research methodologies that enhance our understanding of market trends, consumer behaviour, and competitive landscapes. This role will involve utilizing advanced digital tools, AI and emerging technologies to produce actionable insights that inform strategic decision-making.
Qualification & Requirements
- In this role, you will take the lead in designing and executing cutting-edge research methodologies that harness the power of technology. This involves creating frameworks that not only utilize digital platforms but also integrating advanced technology tools to continuously collect and analyse market data. Your focus will be on ensuring that the methodologies you develop are not only innovative but also effective in providing real-time insights that reflect the dynamic nature of the market.
- A key aspect of this role will be to continuously monitor and stay informed about the latest industry trends and emerging technologies. This involves engaging with professional networks and research agencies. Integrating these new technologies into our existing research processes, will enhance our capability to be more effective and efficient, gather more precise data and deliver deeper insights. A proactive approach will ensure that our methodologies remain relevant and at the forefront of market research practices. It includes systematically analysing the effectiveness of different approaches based on the feedback received from agencies, stakeholders, and data analysis results.
- Must have depth of understanding and depth of expertise across various consumer and shopper research and measurement methodological approaches and survey design techniques.
- Ability to develop diverse network partnerships to leverage "best in class" knowledge, approaches, and processes in the technology arena.
- Must be able to lead by example inspiring, leading and unlocking internal and external teammates strategically and operationally to drive systemic technology business impact.
- Consistently model critical leadership behaviours of being the role model, setting the agenda and helping people be their best selves to engage, inspire and unlock next level of leadership across the team.
Related Work Experience:
- Minimum of +10 years of research experience with the majority on the research supplier side with a focus on digital and technology-enabled methodologies. Research agency experience on consumer tracking and shopper /HHP management a definite advantage.
- Strong understanding of digital research methods, including online surveys, social media analytics, and mobile data collection.
- Ability to work collaboratively in a fast-paced, team-oriented environment.
- A passion for innovation and staying abreast of industry trends and technological advancements.
- Must have experience working across teams and geographies in a complex, global environment, with a deep understanding of the challenges of implementing research technologies in both developed and developing regions.
- Expertise in research technology protocols and the design and implementation of diagnostic tools across diverse markets is essential.
- Enjoys the challenge of driving the adoption of new transformational research technologies, approaches, and services. Capable of leading organizational change and influencing global end users and stakeholders for successful adoption of these innovations.
Education Requirements:
- Bachelor's Degree required; MBA or Advanced Degree in Science preferred.
What We Can Do for You:
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Fanta & Sprite.
Expansive Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants.
Skills:
Media Planning; Consumer Trends; Collaborative Leadership; Consumer Segmentation; Competitive Assessments; Quantitative Research; Digital Media Strategy; Channels Strategy; Waterfall Model; Microsoft Office; Brand Positioning; Group Problem Solving; Communication; Social Media Strategies; Decision Making; Syndicated Research; Brand Storytelling; Retail Marketing Strategy; Channel Management
Pay Range:
$130,000 – $147,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
