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Senior Director, Marketing – Digital Lead
KEY WORKING PARAMETERS
Focus, Scope, & Impact:
- Responsible for leading the digital transformation in the way our brands connect, communicate and transact with our audiences and shoppers.
- Prospect and leverage digital trends and data, while collaborating with digital platforms, to offer enriching consumer experiences that will drive higher brand transactions.
- Build a compelling digital strategy for content and engagement, and a strong brand narrative across our owned platforms: Social, commerce & platforms
- Leverage our deep analytical knowledge across platforms (local & global) including social media channels, ecommerce platforms, brand websites, to create a strong digital persona for the brands
- Leading local relationships with key digital partners like Google, Meta, Jio, Amazon, Twitter etc. to develop deeper integrations.
- Conceptualize and execute digital marketing and digital commerce campaigns, including D2C + B2B2C + B2B
- The ‘Digital lead’ will be leading a team that will own one or more part of the above role
- The Digital Lead plays a key role in disrupt the way we do marketing and educate/spread that throughout the organization in partner with IMX lead and Executive leaders.
KEY SUCCESS PARAMETERS
Experience
- Digital – Jedi: significant marketing and digital experience, including digital commerce, digital platforms, and data-driven experiences (13+ years)
- Some experience in working with/ for CPGs with great focus on understanding the consumer (needs, journey, micro moments)
- Some experience in working with marketing function is preferred
- Some experience in working with large e-commerce platforms is preferred
- Communicating, influence and negotiate across multiple stakeholders
- Leading strategic conversations, negotiations and alignment with senior and key stakeholders
Work Focus
- Deep understanding of the evolved media landscape, digital platforms, data and e-commerce
- Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers) and with big digital players (Google, Facebook, Amazon)
- Ability to work in Agile cross-functional teams
Communication Focus
- Role will require communication with OUP, OU Mkt lead, OU C&CL lead, Franchise leads OU marketing team, global IMX lead and OU IMX leads in other OUs;
- Role will also interact frequently with external parties, particularly the main digital players
- Key role in educating / exciting the system on disruptive ways to approach marketing
KEY Knowledge REQUIREMENTS
Mastery of (Required)
- DIGITAL MARKETING
- RELATIONSHIP WITH KEY LATAM DIGITAL PLAYERS
- CRM
- channel and shopper marketing
- DATA- ANALYTICS
- RTM & Execution
- team management & leadership
- Agile ways of working
Broad expertise in (Good to have)
- BRAND strategy
- DIGITAL PLATFORMS / Ecommerce
Skills:
Data Driven
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
