Director Frontline Marketing – Peru and Ecuador

For over 139 years, we have grown to become the most recognized brand in the world. Today, we have hundreds of brands that continue to grow.
 

You will be part of this growth as Director Frontline Marketing Peru and Ecuador as part of the LATAM OU, leading a variety of brands from the portfolio, positioning, and communication in a creative, innovative and inspirational way to refresh the world!
 

Located in Ecuador or Peru, you will collaborate in a multi-functional team across PEC, with many different stakeholders, including other Marketing areas, Latam brand team members, agencies, customer teams, innovation, R&D, commercial teams and with our bottling partners, as well as other cross-functional partners, bringing light to the motivation of our consumers, and connecting it with their main occasion, drinking moments and passions.
 

If you are curious, innovative, resilient, if you want to have a business vision to gain scale, this is your challenge!!!
 

What You’ll Do for Us

A Director Frontline Marketing will:

• Bring an overall Portfolio brand & business vision to the MKT team and PEC multi-area team.
• Co-Lead and manage bottler alignment on the marketing agenda.
• Portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
• Actively work on regional market development to ensure the right implementation of projects.
• Provide market input for the development of OU- and market-level strategies, plans and Innovation projects.
• Provide input to localization and real-time amplification of IMX campaigns and strategic corridors within the Franchise units.
• Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with with bottlers.
• Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key stakeholders.
• Lead the business and brands agenda by example and help developing the team.
   

Qualifications & Requirements

• Bachelor’s degree (Ideally in Marketing, Communications, Business, or related areas)
• 10+ years of experience in a brand management role with the ability to steward brand initiatives designed to deliver business and brand objectives through the path to purchase (consumer content to in-store execution).
• Brand management: knowledge of core marketing concepts (i.e. Brand positioning, Brand Architecture, etc) to build brand equity & develop marketing plans.
• Marketing operations: knowledge of basic operating concepts (i.e. channels, OBPPC, RGM, trade/consumer promotions, etc).
• Financial understanding to ensure profitable leadership. P&L understanding. Ability to build solid business cases.
• Passionate team player and willing to learn and drive results.
• Be able to influence and have an active role in PEC "agenda”.
• Languages: English and Spanish are required

What We Can Do For You

• Challenging Work – our unique global system offers constant opportunities to develop world-class skills and a truly international career.
• Iconic Brands: Work on the most recognized brands in the world and be part of developing the brands next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.

Skills

Leadership; Results-Oriented; Sales Process; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Pitch Presentations; Consultative Sales Management; Business Insights; Sales Forecasting; Communication; National Account Sales; Customer Service Management; Decision Making; Business Development; Negotiation