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Senior Manager, Shopper Marketing
What You’ll Do for Us:
The Shopper Experience Senior Manager will be an integral part of the Experience & Design team within the Africa OU IMX Marketing team.
The focus will be on ensuring an exceptional in-store presence for our brands and products, both physically and digitally.
Key Responsibilities:
- Create innovative and disruptive shopper experiences for brands, translating them into appealing shopper programs and delivering them to markets through an easy-to-navigate Shopper XP Toolkit.
- Develop strategies for designing marketing around the end-to-end consumer and shopper journey to increase conversion rates, focusing on experience orchestration and consistency.
- Design and implement comprehensive path-to-purchase strategies that consider consumer and shopper journeys, connect with brand rituals, and emphasize weekly+ conversion.
- Develop next-generation shopper engagement strategies using both digital and physical touchpoints to deliver a seamless pre-purchase, during-purchase, and post-purchase experience.
- Integrate digital marketing concepts into shopper marketing campaigns (e.g., voice technology, QR codes, beacons, CRM, digital coupons, etc.).
Qualifications & Requirements:
Core Competencies:
- In-depth knowledge of customer and shopper engagement.
- Proven ability to develop winning shopper marketing programs integrated with Creative Brand Strategy.
- Collaborative skills to work closely with Creative Strategy/Content teams while independently developing impactful shopper marketing programs.
- Strong capability in driving digital shopper marketing initiatives and crafting shopper-relevant plans to drive sales.
- Strategic thinking beyond POS and in-store activation, focusing on a phygital (physical & digital) Consumer-to-Shopper End-to-End path to purchase.
Experience:
- Previous managerial experience in Commercial, Trade, or Shopper Marketing projects, with a solid understanding of sell-in opportunities and timelines.
- Significant marketing, commercial, and leadership experience (8+ years).
- Direct experience with consumer connections, and communication planning for both leading and smaller brands.
- Proven track record of working in cross-functional & cross-geographical teams.
- Experience in FMCG is beneficial.
Core Skill Set:
- Excellent communication, influencing, and negotiation skills with multiple stakeholders.
- Capable of leading integrated brand experiences across multiple touchpoints, ensuring efficiency and effectiveness.
- Proficient in working within cross-functional teams.
- Team management and leadership capabilities.
- Proficient in Agile ways of working.
What We Can Do For You
- Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
- Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
- Learning Culture: Access to resources such as Coke University, LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.
Skills:
Leadership; Social Media; Promotional Activities; Account Management; Customer Relationship Management (CRM); Marketing Activation; Marketing Execution; Marketing Strategies; Channels Strategy; Waterfall Model; Media Strategies; Experiential Marketing; Digital Marketing; Syndicated Research; Agency Management
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
