Director, Brand Management and Innovation, Nutrition

Job Description

At The Coca-Cola Company, our Brand/Innovation Directors craft a vision for the future of our brands and long-term growth pipelines. We’re seeking someone who has a thirst for innovation and can look beyond today and create a vision for where our brands can be tomorrow.

Building a winning, focused, growth portfolio is a top priority for the company. This requires innovation, marketing efficiency and effectiveness. As a Category Consultant you’ll serve as a primary strategic advisor to deliver best in class insights to drive customer growth by leveraging customer, syndicated and shopper card data, as well as other industry sources. You’ll be able to actively influence customer and system decision making with fact-based and category-centric thought leadership.  The successful candidate will have a passion for analyzing and developing relationships to build strategies and tactics designed for future category growth. 

What You’ll Do for Us 

• Leading the category/innovation strategy utilizing consumer, category, commercial and industry insights to create winning long-term plans with short-term positive impact for the business. 
• Delivering profitable, sustainable growth in the category, while ensuring continuous improvement of the long-term value for the brands across all markets.  
• Manages the portfolio of established brands to deliver the company’s category volume, share and profit objectives; closely monitors changes in the marketplace to identify gaps and opportunities for new revenue, generating opportunities via reshape current product portfolio, new product-concepts, or brand/flavor/package extensions on existing brands. 

• Identifies proactive opportunity (volume, profit, connections, assets), competitive benchmarking and insight-based strategy development on existing portfolio. 
• Manages and ensures that consumer marketing resources are used efficiently, by applying all relevant innovation pipeline for product and packaging development. 
• Leads and continuously develops an effective working relationship with the extended marketing community, operations and key stakeholders. 
• Leads and participates in key global/regional projects to ensure maximum synergy across markets in partnership with all departments to maximize outcome and speed. 

• Coaches and develops the members of the Marketing Team; participates in the selection process for Marketing associates. 

Qualifications & Requirements 

• Bachelor’s degree in Business/Marketing/Communications or related field required; Master’s degree is preferred. 
• 8+ years of experience in a previous marketing role. 
• 4+ years of experience in a brand management/innovation role with the ability to steward brand initiatives designed to deliver business and brand objectives through the path to purchase (consumer content to in-store execution). 
• 2+ years managing a brand management team and the ability to demonstrate execute of strategy plan with results is preferred.  

• Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used in the analysis of trended consumer and volume dynamics, as well as knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs, licensed/specialty merchandise and/or properties) are needed.  
• Must possess the ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans. 
• Fluent verbal and written in English and Chinese  

Leadership; Media Planning; Creative Process; Marketing Goals; Consumer Segmentation; Competitor Analysis; Digital Media Strategy; Quantitative Research; Marketing Strategies; SWOT Analysis; Brand Positioning; Group Problem Solving; Social Media Strategies; Brand Architecture; Channel Management; Team Management