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Manager, Consumer & Shopper Connection Planning – Flavor Sparkling
WHAT YOU’LL DO FOR US
Focus, Scope, & Impact:
Assist the connection planning for 2025 Sprite summer and Fanta Campus Recruitment, and responsible for final stage of bring to life:
- Leading the connection of the brand business and creative strategies with a consumer-centric ecosystem, that will leverage owned, earned, shared and paid touchpoints as well as brand assets.
- Designing E2E path-to-purchases that reflect technology trends, disruptive market forces and competition, and take into account consumer and shopper behavior and needs.
- Serve as catalyst for consumer centered design thinking that leverages cross functional resources and to accelerate creation of new value propositions for our brands.
- Deliver innovative problem-solving techniques and an ability to drive material business returns. He/she will have to master the shifting of behavioral trends, new technology advancements and market conditions.
- This profile requires a healthy balance of innovative thinking and business pragmatism
QUALIFICATION & REQUIREMENTS
Experience
- Marketing, media, and leadership experience
- Experience with connections, digital marketing, media strategy and communication planning for leader and smaller brands
- Preference for individuals with experience in working in consumer and shopper/commercial plans
- Experience working in cross-functional teams
- Communicating, influence and negotiate across multiple stakeholders
- Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders
Work Focus
- Ability to lead integrated brand experience and multiple touch points that are effective and efficient
- Understanding of the evolved media landscape and e-commerce
- Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)
- Ability to work in Agile cross-functional teams
Key Knowledge
MASTERY OF (REQUIRED)
- MEDIA DEVELOPMENT
- DIGITAL MARKETING
- CONSUMER AND SHOPPER ENGAGEMENT
BROAD EXPERTISE IN (GOOD TO HAVE)
- BRAND STRATEGY
- AGILE WAYS OF WORKING
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
