Director, Consumer Data Analytics & insights

Great marketing begins with human insights, understanding what the consumer wants, and telling the brands story in a relatable way. As a Media Consultant you’ll help drive these initiatives by creating a strategic plan across all our Owned, Earned, Shared and Paid media. This role is responsible for leading a team, in partnership with brand marketers, creative partners, public relations, customer teams and bottling partners, for determining how to best invest brands direct marketing expense (DME) to build best-in-class consumer connections.

What You’ll Do for Us

• Manages and leads a team on the tactical and operational plans executing organizational strategy in alignment with organization objectives, recommending operational strategies and plans with direct impact on results.

• Lead negotiations in paid media investments against national and local media (TV, Print, OOH, Radio, Digital, etc.) and customer media (In-store, PRN), social and search efforts with the support of media agencies.

• Partner with Cross Functional team of Brand, Integrated Marketing Communications (IMC) and Customer teams to deliver integrated communications programs.

• Activate programs with external media agencies and vendor companies and serve as day-2-day contact for questions and deliverables.

• Assess results of programs, provide post-program reviews that capture learnings and incorporate them into future work.

• Understand program impact across the full path-to-purchase considering shopper/consumer/bottler in the planning process.

• Constantly strive to leverage media tools (analytics, Marketing mix modeling [MMM], audience data, bespoke research, IMC Tracking, competitive reporting) to close the loop of impressions, expressions, conversations, and actions through to transactions and advocacy.

• Exceptional communication skills that can influence the integrated marketing plan to achieve the best possible outcomes.

• Coordinate custom research efforts with internal and supplier partners as necessary to effectively measure program return on investment (ROI) across revenue, brand equity, and shopper engagement.

• Knowledge of external partner landscape (agencies, content companies, suppliers of products/experiences etc.) to identify optimal execution and deals where appropriate.

• Find innovative ways to create differentiated programs that inspire consumers to choose The Coca-Cola Company.

• Manage the execution and delivery of multiple connections programs to hit targets, optimize efficiencies and remains on budget.

Qualifications & Requirements

• Bachelor's Degree in Marketing, Business, Communications, or related field

• 5+ years of experience in Marketing, Media, or Connections Planning/Technology

• Experience with strategy development and media planning and buying both online and offline

• Possess strong analytical skills and understanding of "Media Math" concepts

• Advanced knowledge of digital display, mobile, video, programmatic, CTV/OTT, etc.

• Working knowledge of all aspects of paid search and social media.

• Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements

• Detail-oriented with exceptional critical thinking and problem-solving abilities

• Ability to prioritize tasks, collaborate with teams, and work under pressure

• Strong communication, project management and time management skills

• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, etc.)

• Strong Verbal & Written Communication Skills

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.

• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.

• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

Skills

Leadership; Waterfall Project Management; Business Planning; Marketing Communications (MarCom); Brand Strategy; Shopper Marketing; Advertising; Demand Generation; organization; Competitor Analysis; Marketing Strategies; Product Planning; Marketing Mix; Microsoft Office; Long Term Planning; Brand Storytelling; Cross-Functional Integration; Profit and Loss (P&L) Management