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Senior Manager, Frontline Marketing – Bolivia
Front-Line Marketing Portfolio Manager will:
Managing bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and Campaigns) in partnership with C&CL (Customer and Commercial Leadership) and Franchise Leadership.
Actively work on market development to ensure the right implementation of projects
Provide market input for the development of OU- and market-level Innovation projects
Provide input to localization and real-time amplification of IMX campaigns within the Franchise units
Support / execute local media buying that cannot be bought at OU-level (through Mkt procurement, in coordination with IMX)
Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with with bottlers
Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers
Experience
Mkt and leadership experience (7-10 years)
Business, commercial and financial acumen
Experience working in cross-functional and cross-geographical teams is preferred.
English and Spanish are required;
Work Focus
Ability to provide franchise unit-level input on marketing plans (e.g. consumer / shopper insights) and other key elements of broader OU strategy, as necessary
Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
Ability to lead negotiations and alignment with key stakeholders
Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
Ability to identify needs for campaign localization or customization as necessary
Ability to support, execute media buying (in partnership with Mkt procurement and IMX), as necessary
Communication Focus
Role will require communication with OU Frontline Marketing Lead and the regional lead, and IMX & C&CL teams.
Role will also interact frequently with Bottlers and external parties
KEY KNOWLEDGE REQUIREMENTS
MASTERY OF (REQUIRED)
Marketing Activation/Execution
POS and Experiential Marketing
Relationship Management within External Stakeholders
Strong Team Player
Growth Oriented Thinking
BROAD EXPERTISE ON – Good to have
Market Dynamics in Franchise Unit
Media Buying
Consumer Insights
Strong Financial and Commercial Acumen
Skills:
Brand Activations; Campaign Development; Marketing; Communication; Relationship Building
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
