Director, Brand Management – Green Tea

Job Description

• The role of this position is to lead brand marketing for Tea. The position is responsible for managing Green Tea brands and to demonstrate next level of marketing capability towards other marketing teams.
• Drive Green Tea Brand Strategy & Execution: Translate brand equity building into the entire business uplift in Japan and Korea Market.
• Lead the category growth to deliver short and mid- long-term growth target by closely co-working with category head.
• Co-lead brand marketing for Green Tea. Deliver Sales, Profit and Market Share growth by establishing strong Brand Equity. This includes market landscape assessment, aggressive goal setting, robust strategy development and strong plan development and executions.
• Responsible for coordinating and leading large and complex cross functional teams across the Coca-Cola Japan & Korea OU and Bottling partners.
• Contribution for entire Green Tea team by capability development of brand managers and strong team building as a leader of brand managers. 

What You’ll Do for Us

• Develop Mid-long range Strategic Business Plan and Annual Business Plan for sustainable value growth and establish optimal portfolio in Green Tea and entire Tea category with clear prioritization and ambition by closely co-working with category head.
• Compelling growth strategy development covering brand vision, positioning to growth paths, brand edge enhancement to expand user base, Innovation strategy and pipeline development – Assessment of business growth opportunities leveraging consumer insights, idea generation and business case development. 
• Solid brand initiatives planning and execution together with brand marketing calendar development (such as products, packages, communications and promotional activities).
• Lead to work closely with large and complex cross functional teams across the Coca-Cola Japan & Korea OU and bottlers.
• Develop commercial execution plans by closely working with other function.
• Manage marketing communications plans by closely working with the team including agency partners.
• Brand business diagnosis and holistic analysis (consumer centric, both macro & market trends, competition, package/VIS, channels, customer) as well as to manage day to day performance tracking in profit and sales volume, and design brand research.
• Manage marketing budget in alignment with brand strategy and productivity guidelines.
• Support other Green Tea brand managers in developing short and mid-long term business plan
• Team capability development & solid team building.

Qualifications & Requirements

• Strong passion to lead the business and deliver results
• Consumer centric mindset
• Strategic Thinker and commitment for execution
• Lead by example of growth behavior (Curiosity, Inclusive, Agility and Empowerment)
• Global communication skill to participate in global community and good for importing and exporting winning case from/to other countries
• Strong project management and interpersonal skills
• Skills to analyze complex market and consumer environment and form own recommendation
• Open to new Innovation
• Good leadership and communication skills to involve many stakeholders internally and externally
• Full of curiosity to identify opportunity for growth by analyzing complex consumer & market data
• Passion for learning Coca-Cola System business/value chain
• Collaboration, teamwork, positive belief and sense of responsibility

What We Can Do for You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world
• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day