Director, CCTM Meals Strategy

The position is responsible for leading and driving the accelerated growth of The Coca-Cola TM across Japan and Korea by delivering a prioritized Meals growth strategy that will deliver mid to long-term growth across business, W+ recruitment and equity. This includes market landscape assessment, aggressive goal setting, robust strategy development and strong plan development and executions including in collaboration within the CCTM Team and key stakeholders across both markets.  

• Deliver revenue, profit and market share growth by establishing strong Brand Equity on Meals and increasing overall Share in Meals, with special focus on AH Meals. 

• Contribute in building a winning and high performance JSK Team with an enterprise mindset and system leadership  

What You’ll Do for Us 

• Lead the development of Long Range Business Plan of JSK Meals by delivering a clear AH and AFH Meals Strategy, business objectives, financial and recruitment targets. Support the Meals Market Execution Leads on Annual Business Plan  

• Give guidance on market’s meals investment strategy by sharing best practice business models, channel prioritizations (i.e. E&D vs QSR vs CVS) and providing course correction recommendations  

• Lead JSK Monthly Business Review focusing on Meals to identify current issues and emerging opportunities by connecting multiple data sources to find business and consumer insights that can impact the business strategy and execution both in the long and midterm. Unlike QPR or Weekly Business Tracking, this analysis will be focused on how the brand is doing wholistically towards achieving its mid to long-term objective. 

• Be the primary brand support to Creative Team on Meals marketing communication and content development including the Local Food Pairing Communication Strategy and Content (i.e. CoChiLu, My Meal Partner) 

• Lead ideation on initiatives to drive recruitment and transactions that delivers on the Meals Strategy going beyond product and focusing more on packaging or new ways of engagement (i.e. Multiserve Always On Pack Program) 

• With enterprise mindset, connect closely with the Global Meals community network to represent JSK on alignment including business planning routines, learning and sharing best practices, adaptating the overall global TM strategy for JSK  

Top KPIs

Share within Meals AH and AFH, Goes Well with Food, Increase in Meals Attach Rate 

Qualifications & Requirements 

• Work experience for at least 10 years in the area of brand/product marketing at FMCG including new product development. 

• A well-tuned skill in taking a wealth of consumer research and understanding and arriving at the most important insights for brand strategy development. 

• Strong passion and responsibility to lead the project and deliver results.  

• Consumer centric mindset. 

• Strategic thinker. 

• Curious about consumers, trends, food & beverage, and our brands. 

• Innovative and breakthrough thinking.  

• Skills to analyze complex market and consumer environment and form own recommendation. 

• Strong project management and interpersonal skills. 

• Good leadership and communication skills to involve many stakeholders internally and externally. 

• Collaboration, teamwork, positive belief, and sense of responsibility.  

• Language capability: Business level of English 

What We Can Do for You 

• Iconic & Innovative Brands: Our portfolio represents over 250 products with multiple billion-dollar brands in the world 

• Historical heritage: We have operated our business since 1957 in Japan, 1968 in Korea 

• Globally networked ways of working: We have fully networked organization and ways of working in global community 

• Franchise leadership: We partner with local bottlers as franchise system in both markets 

Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day 

Travel: 20-30%