Director of Sales – Amazon

Position Title: Director of Sales – Amazon (R-141054)

Location: (USA) Candidates must be located in or willing to relocate to either the Chicago, IL or the Atlanta, Georgia  area.

Travel: Up to 25%

Position Overview:

We are seeking a dynamic and commercially minded Director of Sales – Amazon. This highly visible and cross-functional role combines Sales Leadership and Strategic Planning, bringing together strategy, pricing, promotions, digital shelf optimization, and customer partnership leadership to accelerate profitable, sustainable growth at Amazon across our well-loved beverage brands.

What You'll Do for Us

Key Responsibilities:

Sales Leadership & Strategic Planning:

• Serve as one of the customer leads for Amazon.com accountable for top-line growth, joint business planning, and promotional execution.

• Build strong customer relationships and create mutual value for our merchants and bottler partners.

• Lead and co-author our multi-year joint business plans while owning the sell-in of key marketing pillar programs, innovation, assortment changes, and pricing strategy.

• Identify white space, competitive threats, and growth opportunities through category reviews and consistent sales performance monitoring.

• Manage customer P&L and trade spend to maximize ROI. Conduct deep financial and promotional analyses to inform customer investment strategy and identify optimization opportunities.

• Influences Bottling partners/other key stakeholders, as needed, to ensure alignment to customer growth plans and strategic initiatives.

• Lead negotiations pertaining to profitability, pricing and promotions.

• Accountable for Brand Registry across all our beverage portfolio.

Strategy Development:

• Lead the strategy development and execution for the Digital Shelf, Marketing & Promotional Calendar, Assortment Expansion and Innovation with the objective of delivering profitable growth while accelerating visibility, recruitment and conversion.

• Serve as project manager to launch all innovation and limited time offers – includes supply planning, catalog set-up, digital shelf merchandising, and extensive coordination at the bottlers.

• Build the Digital Shelf Playbook and serve as the project lead to mobilize the cross-functional team to deliver on the day-to-day executional priorities and updates.

• Collaborate with Marketing to secure best-in-class content. Continuously monitor digital shelf performance metrics, identify gaps and execute plan to address negative trends.

• Envision the Next Gen Digital Shelf given the acceleration of AI and Shopping Agents, and establish Strategic Partnership areas of focus with the customer.

Cross-Functional Collaboration:

• Work closely with Brand Marketing, RGM, Finance, Customer Planning, Supply Chain, Category Leadership, Commercial, and  Finance to align commercial strategies and execution plans.

• Influence product and packaging innovation, pricing corridors, and go-to-market strategies using channel and customer specific insights.

• Serve as the voice of the Amazon customer in cross-functional forums.

• Collaborate with the Global Digital Team on Quarterly Reporting for Executive Leadership as well as on the scaling of eCommerce Best Practices across global markets.

What You'll Need

Qualifications:

• Bachelor’s degree in Business, Marketing, Finance or related field; MBA preferred

• 10+ years of experience in CPG and Strategic Selling. Experience with Amazon is a plus.

• Strong analytical and strategic thinking capabilities; expertise in financial modeling, price/promo optimization, and customer planning

• Proficient in Amazon systems including Vendor Central, and high digital acumen.

• Exceptional communication, negotiation, and relationship-building skills.

• Identify white space, competitive threats, and growth opportunities through category reviews and analytics partnership.

• Ability to lead cross-functional teams and influence at all levels

• Passion for beverage brands, the eCommerce channel, elevating team culture, and being a part of high-performing teams.

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter. 

• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. 

• Learning Culture: Access to resources such as Coke University, LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company’s sponsorship to continue to work legally in the United States.

Pay Range:

United States of America: 141,000 USD – 165,200 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% – 25%

Relocation Provided:

Yes

Job Posting End Date:

May 22, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.