Senior Brand Manager, Coffee

Join the Coca-Cola Company, a global brand that has been innovating and evolving since 1886, and become a part of our inspiring brand strategies. We are currently seeking a Brand Manager who is creative, innovative, and inspirational to refresh the world. This role requires a high level of collaboration, working effectively with various stakeholders including brand team members, agencies, customer teams, innovation, R&D, and commercial leadership. If you are strategic, driven, and collaborative, entrepreneurial and general manager mindset, we want to hear from you.

What You'll Do for Us:

• Strong analytical skills and ability to turn insights into action

• Writing short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements.

• Developing marketing plans which support strategic initiatives to deliver annual business plan.

• Developing and communicating written briefs for use by agencies and directing their work activities.

• Assessing consumer opportunities that are currently untapped by leveraging consumer research and in-market performance.

• Assisting in developing portfolio strategies across brands/categories.

• Providing on-going business analysis to identify and prioritize brand-building opportunities.

• Developing annual brand business reviews, as well as growth platforms and brand roles.

• Recommending brand budgets and investment allocation.

• Building a clearly defined positioning for new offerings, new categories entrants/brands.

• Leading alignment on the brand initiatives with key functions and bottler marketing, sales and technical teams.

• Project development in conjunction with functions, such as Operating Unit management, Market Managers and bottling system partners.

• Presentations of business results for marketing manager, regional manager and divisions.

• Recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth.

Qualifications & Requirements:

• Bachelor’s degree in Marketing, Communications or Business.

• 5+ years of experience in brand management.

• Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.

• Knowledge of procedures and media used to drive increased volume and brand equity.

• Knowledge of and ability to apply basic marketing concepts.

• Ability to manage and inspire agency performance.

• Making consumers and their needs the primary focus of the business.

• Knowledge of the creative brief development process.

• Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.

• Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.

What We Can Do For You:

• Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and exposure you to emerging technologies and techniques. 

• Brand Reputation: You'll have the opportunity to work with over 200+ brands worldwide.

• Challenging Work: Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company’s sponsorship to continue to work legally in the United States.

Active Listening, Analytical Thinking, Brand Equity, Brand Management, Brand Positioning, Brand Strategy, Collaborative Leadership, Critical Thinking, Cross-Functional Leadership, Data Driven, Financial Acumen, Forward Thinking, Innovation, Marketing Planning, Personal Initiative, Strategic (Inactive), Strategic Thinking

Pay Range:

United States of America: $139,600 – $157,900

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% – 25%

Relocation Provided:

No

Job Posting End Date:

May 19, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.