Manager, Water, Ilohas

What You’ll Do for Us

• Lead the development of short‑ and long‑term brand and business plans, clearly defining objectives, strategies, priorities, and performance metrics aligned with Japan market growth goals.

• Develop integrated marketing plans that translate strategic initiatives into actionable programs supporting the annual business plan and long‑range brand ambition.

• Create clear, inspiring, and actionable written briefs for creative, media, and research agencies, and provide ongoing direction to ensure high‑quality output and on‑strategy execution.

• Identify untapped consumer opportunities through the use of consumer research, marketplace insights, and in‑market performance data, converting insights into growth initiatives.

• Contribute to portfolio strategy development across brands and categories, ensuring clarity of brand roles, positioning, and target consumer segments within the water portfolio.

• Deliver ongoing business and brand performance analysis to identify, prioritize, and recommend brand‑building and commercial opportunities.

• Lead the development of annual brand business reviews, including performance assessment, learning agendas, and future growth platforms.

• Recommend brand budgets and investment allocation decisions to maximize return on marketing investment and long‑term brand equity.

• Define clear and differentiated positioning for new offerings, innovations, and category expansions, ensuring strong consumer relevance and strategic fit.

• Drive alignment and execution of brand initiatives with key internal functions, including commercial, customer, technical, innovation, and bottling system marketing teams.

• Partner with Operating Unit leadership, Market Managers, and bottling system stakeholders to ensure seamless execution and market impact.

• Prepare and deliver clear, compelling presentations of business results, insights, and recommendations to senior marketing leadership and cross‑functional partners.

• Monitor category, consumer, and cultural trends, translating insights into recommendations that support brand growth and long‑term competitiveness in Japan.

What We’ll Do for You

• Provide the opportunity to build and grow iconic brands within a purpose‑driven, global organization that values innovation, collaboration, and impact.

• Support your professional growth through meaningful career development, exposure to global best practices, and access to learning and development resources.

• Offer a competitive total rewards package that supports your well‑being, work‑life integration, and long‑term career sustainability.

• Foster an inclusive, flexible, and supportive work environment where diverse perspectives are valued and everyone is encouraged to do their best work.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 5+ years of experience in brand management, marketing strategy, or related commercial roles within consumer‑focused organizations.

• Demonstrated experience developing and executing brand strategies and integrated marketing plans in complex, fast‑moving environments.

• Strong understanding of consumer insights, with hands‑on experience using syndicated and custom research tools to inform decision‑making.

• Experience working with quantitative data sources and performance analytics to evaluate brand health, campaign effectiveness, and growth opportunities.

• Proven ability to manage external agency partners, including creative, media, and research agencies, to deliver high‑quality outcomes.

• Solid understanding of core marketing principles, including brand positioning, portfolio management, and creative brief development.

• Ability to evaluate creative ideas and executions based on strategic alignment, consumer impact, and business objectives.

• Strong collaboration skills, with experience working cross‑functionally and influencing without formal authority.

• Comfort working in a matrixed, system‑based organization with bottling partners and multiple stakeholders.

• High level of data literacy and digital fluency, including comfort using modern marketing technologies and analytics platforms.

• Curiosity and openness to leveraging emerging tools, including artificial intelligence‑enabled insights and productivity tools, to enhance marketing effectiveness.

• Strong communication and storytelling skills, with the ability to present complex information clearly to diverse audiences.

• Growth mindset, resilience, and adaptability, with a passion for continuous learning and improvement.

• Fluency in Japanese and business‑level English, with the ability to operate effectively in a local and global environment.