Senior Manager, Marketing, Premium

Key Responsibilities 

1. Portfolio Leadership & Growth Strategy 

• Lead the end-to-end premium category strategy, including brand roles, portfolio architecture, occasion mapping, and whitespace identification. 

• Analyse category, consumer, and competitive dynamics to inform strategic choices. 

• Partner with Africa Category & Portfolio Teams to translate Africa  frameworks into locally relevant strategies. 

• Develop long-term business strategies that drive category penetration, premiumization, and value share growth. 

2. Brand Stewardship & Marketing Excellence 

• Serve as category owner for all Premium brands—ensuring strong positioning, clear brand guardrails, and annual brand plans. 

• Partner with Integrated Marketing Experience and Design teams to deliver impactful campaigns, creative assets, and integrated experiences. 

• Ensure brand storytelling reflects consumer needs, cultural relevance, and category drivers (e.g., health & wellness, hydration, naturalness). 

• Lead annual business planning (ABP) inputs for the Premium category. 

3. Innovation Pipeline & Category Futureproofing 

• Lead end to end innovation—from consumer insights, concept development, and R&D collaboration to launch activation. 

• Ensure innovations align with category trends such as functional benefits, low/no sugar, hydration, performance, etc. 

• Partner with Frontline Marketing, R&D, Supply Chain, Commercial, and Finance to deliver scalable and profitable innovations. 

• Oversee innovation governance, stage gates, and pipeline prioritization for Premium. 

4. Commercial & Bottler Partnership 

• Act as the key marketing interface with bottler partners for Premium business planning and execution. 

• Support revenue growth management (RGM) initiatives including pack-price architecture, channel strategies, and promotional effectiveness. 

• Partner with Customer & Commercial teams to ensure superior marketplace execution across MT, TT, On-Premise, and e-commerce. 

• Lead cross-functional alignment to ensure brand availability, visibility, and distribution priorities are met. 

5. Insights, Analytics & Performance Management 

• Leverage consumer, shopper, and market insights to inform decisions and drive portfolio optimization. 

• Monitor category performance, brand health, competitive threats, and business KPIs. 

• Use data, forecasting, and analytics to guide strategic interventions and course corrections. 

• Lead routines with Africa Insights and Category teams to maintain one version of the truth. 

6. Capability Building & Marketing Orchestration 

• Support the development of category expertise and Premium capability across Franchise teams and bottlers. 

• Lead category-specific training and knowledge sharing on trends, consumer needs, and brand strategy. 

• Drive consistent ways of working through tools, frameworks, planning rhythms, and IMX integration. 

• Ensure high-quality marketing orchestration across functions (IMX, Commercial, RGM, Supply Chain, Insights). 

  

Experience & Qualifications 

• 7+ years of experience in marketing, category management, portfolio strategy, or innovation roles. 

• Experience working in beverage, FMCG, categories preferred. 

• Strong understanding of brand-building, insights, and category strategy development. 

• Experience managing cross-functional teams and influencing senior stakeholders. 

• Excellent analytical skills with comfort using category and retail data sources. 

• Proven ability to work in complex, multi-country or Franchise environments. 

 Success Measures 

• Sustainable category growth in volume, value share, and profitability. 

• Strong brand equity and improved brand affinity across Premium brands. 

• Successful launch and scaling of high-impact innovation. 

• Strong execution of premium strategy across markets and retailers. 

• Improved alignment between Franchise, Africa, and bottler teams. 

• Robust, insight-driven strategies that futureproof the Premium portfolio. 

Account Management, Agency Management, Channels Strategy, Customer Relationship Management (CRM), Digital Marketing, Experiential Marketing, Leadership, Marketing Activation, Marketing Execution, Marketing Strategies, Media Strategies, Promotional Activities, Social Media, Syndicated Research, Waterfall Model

Location(s):

Nigeria

City/Cities:

Lagos

Travel Required:

00% – 25%

Relocation Provided:

No

Job Posting End Date:

May 23, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.