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Senior Director, Category Leadership – Convenience Retail & Customer Shopper Insights
The Coca-Cola Category team seeks a highly skilled leader for our new Convenience Retail and Customer Shopper Insights team. This role is integral to our relationship with our customers, sales teams, and bottling partners.
This is a leadership role responsible for setting strategic direction and day-to-day business requirements for our North America Convenience Retail Customer engagements. This Senior Director will also serve as the central leader for our cross-channel Customer Shopper Insights in a single, coordinated function. This role blends customer-facing category leadership with enterprise-level insight generation to ensure Coca-Cola is positioned to win with shoppers. Success in this role will require accountability in leading a high-performing team, shaping category strategy, stewarding analytic and insight capabilities, and influencing senior Customer and internal stakeholders.
Key Responsibilities:
People Leadership:
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Lead and develop a high-performing, multi-disciplinary Category Leadership and Customer Shopper Insights organization.
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Recruit, retain, and grow top talent; build succession plans and strengthen analytical, technical, and strategic capabilities across the team.
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Set clear expectations and foster a culture of accountability, curiosity, inclusion, and continuous improvement.
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Lead and connect geographically dispersed teams.
Strategic Leadership:
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Provide strategic leadership for Convenience Retail category growth, serving as a trusted thought partner to senior Customer executives.
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Lead development of category strategies, opportunity assessments, and category blueprints that align shopper needs with Coca-Cola’s portfolio priorities.
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Translate complex data into clear, actionable recommendations that influence Customer decisions and drive category growth.
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Partner closely with Sales, Channel Strategy, and other cross-functional teams to embed category strategy into customer business plans.
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Define and own the Customer Shopper Insights agenda with a centralized approach to insight generation that standardizes best practices, and ensures insights are prioritized, actionable, and consistently shape decision-making across Customers and Channels.
Insights, Analysis and Reporting:
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Drive the integration of shopper, Customer, and market data to deliver clear descriptive and diagnostic insights that inform business decisions.
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Enable data agility across Convenience Retail Customer capability platforms and cross-channel Shopper Insights needs to deliver descriptive and diagnostic analytics.
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Advance predictive and forward-looking analytics in partnership with Coca-Cola’s Strategic vision in collaboration with Commercial and Strategy counterparts.
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Elevate the role of Customer Shopper Insights as a core capability, ensuring it meaningfully influences category strategy, innovation and Customer engagement.
Qualifications:
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Education: MBA Preferred but minimum of bachelor’s degree in business or finance
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Experience: Minimum of 10 years’ experience in data analysis, consumer insights, category management, and/or space analytics
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Analytical Strong analytical and problem-solving skills with the ability to interpret complex data and translate it into actional insights for multiple-stake holders.
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Communication Excellent verbal and written communication skills with the ability to engage and influence stakeholders at all levels.
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Customer Focus: Demonstrated ability to build and maintain strong relationships with customers by understanding their needs.
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Detail-Oriented: High attention to detail at both breadth and depth.
Skills
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Advanced analytical capability – ability to draw insights and actions from primary and secondary data sources.
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Specific capabilities with customer specific data sources (84.51, EYC, etc.)
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High level of experience in data providers (Nielsen, IRI)
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High technical skill and aptitude with computer software (MS Office, JDA, Power BI, etc.)
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Demonstrated reputation for customer engagement with ability to positively drive business results.
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Ability to link category leadership strategies to customer strategies.
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Research experience with knowledge of different research techniques, experience in design and management of vendors through project delivery.
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Strong planning capability with the ability to set clear priorities, sequence work effectively, and drive progress against both near-term deliverables and long-term strategic objectives.
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Grows diverse high performing teams through tough-minded talent management and proactively seeks development opportunities for employees.
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Drives organizational performance, efficiency, & effectiveness by translating analytics into actions and results
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Demonstrated ability to lead through change, set clear direction and align teams around a shared vision that drives measurable business impact.
Why Coca-Cola
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what is possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company’s sponsorship to continue to work legally in the United States.
Pay Range:
United States of America: $218,800 – $247,200
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
50
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Long-term Incentive Reference Value Percentage:
20
Long-term Incentive reference value is a market-based competitive value for your role.
Location(s):
United States of America
City/Cities:
Atlanta
Travel Required:
00% – 25%
Relocation Provided:
Yes
Job Posting End Date:
May 22, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
Pay Range:
United States of America: $0 – $0
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
50
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
The Coca-Cola Company is an Equal Employment Opportunity/Affirmative Action employer. If you are an individual with a disability and need a reasonable accommodation to assist with your job search or application for employment, please click here. You can also view our employment policies or if you have a question on fraudulent recruitment activity.
