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Director, Premium Execution, CCBSA
Director: Premium Execution, CCBSA
REPORTS TO: SENIOR DIRECTOR, FRANCHISE OPERATIONS LEAD, CCBSA
Role Overview
The Director: Premiumization Channel is accountable for shaping, activating, and scaling Premiumization as a distinct channel strategy within South Africa, in close partnership with Coca-Cola Beverages South Africa (CCBSA) and key system stakeholders.
This role translates Africa OU and Franchise premium strategy into market-level execution, ensuring premium brands, packs, price architecture, and customer experiences are consistently activated in the right channels to drive value growth, brand equity, and profitable revenue.
Strategic Context
Premiumization is a critical growth lever to extract value from affluent and aspirational urban consumers in South Africa. The role focuses on premium channels and occasions, elevating consumer experience, and accelerating value growth through mix, price, and pack strategy.
Key Responsibilities
• Lead the market-level Premiumization Channel agenda aligned to Franchise strategy.
• Define channel roles and execution standards for Premium.
• Own premium portfolio activation and ensure brand-pack-price fit by channel.
• Act as the primary Franchise interface to CCBSA for premium execution.
• Partner with RGM and Finance to improve price realization and mix.
• Drive execution excellence and build premium capability across system teams.
Leadership Scope
This is a matrix leadership role with accountability for projects and initiatives rather than direct people management, requiring strong influence across Franchise and Bottler teams.
Minimum Qualifications & Experience
• 12–15 years experience in FMCG or beverages
• Strong Commercial, Customer, or Channel Strategy background
• Proven experience working within a franchise–bottler system
• Deep understanding of South African trade channels
Business Integrations, Business Planning, Channel Management, Communication, Execution Excellence, Market Dynamics, Negotiation, Revenue Growth Management, Value Chain Economics
Location(s):
South Africa
City/Cities:
Johannesburg
Travel Required:
00% – 25%
Relocation Provided:
No
Job Posting End Date:
May 17, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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