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Director, Digital Commerce
Director, Digital Commerce
Reports to: Senior Director, Customer Development
Location: South Africa
Key System Partners: Bottlers (e.g. CCBSA; CCPB), Customers, Digital Commerce Platforms
Role Overview
The Director: Digital Commerce is responsible for accelerating Digital Commerce growth within the Franchise, translating Africa OU and global digital commerce strategy into market-level execution and scale.
The role focuses on revenue-driving digital commerce levers including B2B platforms, customer e-commerce, marketplaces, and emerging digital buying occasions, working in close partnership with bottlers, customers, and platform partners.
Strategic Context
Digital Commerce is a critical growth engine to improve customer reach, unlock incremental revenue, enable trade digitally, and build scalable commercial capabilities across the system.
The role sits at the intersection of Commercial, RGM, Marketing, and Technology, with a strong bias toward execution and results.
Key Responsibilities
• Lead the Franchise-level Digital Commerce agenda aligned with Africa OU and global priorities.
• Translate strategy into annual digital commerce plans, roadmaps, and targets for bottlers.
• Act as the primary Franchise interface to bottlers on digital commerce execution.
• Drive adoption and usage of B2B and customer-facing digital platforms.
• Manage and optimize digital commerce platform and marketplace partnerships.
• Own digital commerce KPIs, dashboards, and performance reviews.
• Partner with RGM and Finance to support net revenue growth, mix, and price realization.
• Build digital commerce capability and support change adoption across commercial teams.
Leadership Scope
This is an individual contributor role with matrix leadership, accountable for projects and initiatives rather than direct people management.
The role requires strong influence across Franchise, bottler, and partner teams, with accountability for digital commerce performance outcomes.
Minimum Qualifications & Experience
• 10–14 years experience in FMCG, beverages, or related industries
• Strong background in Commercial, Digital Commerce, Sales Enablement, or RGM
• Proven experience delivering results in B2B or customer e-commerce
• Experience working in franchise–bottler or matrix environments
Core Capabilities Required
• Digital Commerce and customer journey expertise
• Strong commercial and analytical acumen
• Stakeholder influence and system thinking
• Change management and adoption leadership
• Data-driven storytelling and insight generation
Skills:
Leadership; Social Media; Sales Channel Development; Conversion Rate; Structured Query Language (SQL); Marketing Campaigns; Key Performance Indicators (KPI); Digital Advertising; Branding; Demand Generation; Media Buying; Channels Strategy; Product Commercialization; Marketing Strategies; Tableau (Software); Market Segmentation; Alteryx; Customer Insights; Microsoft Office; Strategy Development; Google Analytics; Microsoft Power Business Intelligence (BI); Marketing Insights
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We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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