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Senior Director, Marketing and Customer & Commercial (C&C) Data, Technology & Capabilities – ASEAN & South Pacific Operating Unit
ASEAN & South Pacific Operating Unit (OU) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables strategic growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.
Focus, Scope, & Impact:
Upskill marketing community & outcomes through DATA, capabilities, and tech-augmented solutions. Architect a future-ready, data-heavy, AI-powered MarTech ecosystem to accelerate capabilities, creativity, innovation and deliver measurable impact at scale.
- Own data strategy, orchestration &governance (1PD/2PD/ 3PD)- create the OU “Brain”
- Architect a data-heavy, AI-powered MarTech ecosystem
- Marketing and Commercial Digital products/platforms ownership and roadmaps.
- Build and scale marketing capabilities especially acting as COE for Data & AI literacy
- Lead OU orchestration and backlog management, including workflow, marketing operations, and planning
- Enable and activate the network to embed tech-augmented ways of working.
- What Success Looks Like: Data and AI directly improve decision quality. Tools are adopted, Capability gaps visibly close across markets; Marketing operates faster and with more precision; DTC is viewed as a strategic growth enabler
Experience & Critical Requirements
- Significant marketing and leadership experience (12 years+), with great focus in tech/data
- Acumen across relevant marketing disciplines: innovation, category/brand positioning & growth strategy
- Led scaled, complex, cross-functional and cross-geographical teams and projects
- Led projects and capabilities that leverage Digital/ Data/ AI as edges
- Led and developed teams directly and external partners (agencies)
- Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.
Communication focus:
- Strong analytical and problem-solving skills; influential skills with senior executives
- Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders
- Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts
- Ability to navigate complex challenges & linkages and articulate into plans to drive results
- Ability to inspire through the power of our marketing and brands
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
The Coca-Cola Company is an Equal Employment Opportunity/Affirmative Action employer. If you are an individual with a disability and need a reasonable accommodation to assist with your job search or application for employment, please click here. You can also view our employment policies or if you have a question on fraudulent recruitment activity.
