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Senior Manager, CCTM Creative
Position Overview:
We are looking for an inspirational marketer that can turn business strategy into high impact advertising platforms on our biggest business across Greater China and Mongolia OU.
The ideal candidate will be a keen brand strategist, an experienced master but also a curious learner with strong sense or understanding on creativity
The vision is to continue to elevate this most iconic brand AND drive double digit growth for the company. Greater China and Mongolia OU as one of the most important Coke™ market and leader of several critical global charters, achieving this vision locally will have an outsized impact across the world.
Function Related Activities/Key Responsibilities:
- Core focus will be to turn brand strategies into impactful creative strategies and executions across the portfolio and geographies.
- This will involve collaboration with local, global and other OU category teams across GC&M led campaigns as well as other OU led campaigns.
- Master global brand architectures and standards, local human insights and media landscape (especially digital) to fuel creativity, inspire partners and maintain consistency in consumer brand experiences.
- Develop and manage agency partners, capability and process to produce increasingly effective creative strategies, content, amplification and innovation ideas.
- Import and export winning ideas and work across the global Coke™ and marketing community.
Education Requirements:
- Bachelors degree
Related Work Experience:
- 8-12 years of working experience.
- Experience leading creative strategy, development and execution across established in Greater China – with focus on FMCG businesses. Additional experience in other industries and geographies will be great.
- Experience leading and working in large multi-functional and cross-geography teams.
- Both agency-side strategic planning plus client-side brand or creative strategy experience is ideal.
- English and Mandarin fluency is required to effectively operate in globally and local networked marketing model.
Functional Skills:
- Creative Strategy
- Storytelling
- Audience engagement
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
