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Manager, Brand Management, Sprite
We are looking for a passionate, business driven marketer to work on the biggest Sprite market in the world. This is a unique offer to shape the future success of one of the most iconic brands.
Possessing some super-powers will be essential to success. The ideal candidate will be a keen brand strategist but also possess strong business acumen, an analytical wizard but also an impactful storyteller, a leader of self but also a powerful influencer.
The vision is to propel Sprite into the league of most loved consumer brands and drive double digit growth for the company. As the biggest Sprite business in the world, this role will potentially have an outsized impact across Coca-Cola globally.
What You’ll Do for Us
- Join Sprite X Summer Campaign development, through consumer-centric understanding, assets creation, and consumer engagement planning.
- Work with BG & IMX team to land Sprite Summer program and drive transactions
- Lead Campus and Rural Project
- Work with commercial to activate customer in Summer through marketing resource support
- Find growth opportunities for Sprite consumer and weekly+ recruitment through consistency ritual building through outstanding contents, annual media strategy, integrated E2E communication strategy and system engagement.
- Cross-functional work with Creative, IMX, Frontline Marketing, Customer Commercial and Franchise, Finance, Technical and R&D, bottler marketing and sales teams.
Qualifications & Requirements
- Bachelor’s degree in Marketing, Communications or Business.
- 4+ years of experience in brand management.
- Deeper understanding on consumer insights.
- E2E experience, quality experience on social & EC. Customer engagement experiences
- Budget planning and management experience.
- Chinese and English fluency is required to effectively operate in globally networked marketing model.
- Solid communication skills
Location: Shanghai
Skills:
Leadership; Media Planning; Creative Process; Analytical Thinking; Marketing; Consumer Segmentation; Digital Media Strategy; Quantitative Research; Competitive Assessments; SWOT Analysis; Nielsen Data; Group Problem Solving; Brand Positioning; Social Media Strategies; Creative Brief Development; Brand Architecture; Channel Management
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
