Share This Job
Manager, Brand Manager – Hydration
Position Overview:
- The role of this position is to lead brand marketing for Sports & Water Brand in JSK OU One Hydration Team. The position is responsible for managing sports & water brands and to demonstrate the next level of marketing capability towards other marketing-related teams.
- Key responsibilities include: brand business diagnosis (consumer centric, as well as channels, competition, packages, customers and trends), strategy development, new product development and marketing calendar development, including coordination and execution of key marketing initiatives in collaboration with internal/external business stakeholders (Bottling partners and agencies).
- This role is also responsible for coordinating and leading large and complex cross functional teams across the Coca-Cola Japan & Korea OU.
Function Related Activities/Key Responsibilities:
What You’ll Do for Us
- Develop long-term and annual growth strategy and business plan of sport & water brands – Assessment of business growth opportunities leveraging consumer insights, initiative creation, and business case development.
- Develop future product pipelines to contribute to revenue growth and profit by closely working with related functions, such as GDI, Technical, Procurement, H&I, Design, Finance, Legal and Commercialization. Assess consumer opportunities that are currently untapped by leveraging consumer research, competitive landscape and in-market performance.
- Execute planned annual business plan.
- Develop commercial plans by closely working with related functions, such as franchise operations, channel team and Bottling partners.
- Leading alignment on the brand initiatives with key functions and bottler marketing, sales and technical teams.
- Providing on-going business analysis to identify and prioritize brand-building or gap filling opportunities.
- Work closely with the Global Hydration community to ensure local market dynamics are well reflected in global strategy development, and synergize with other markets for bigger enterprise-wide contribution with scale, efficiency and expertise.
Qualifications & Requirements
- University/ Bachelors degree
- Strong passion and responsibility to deliver results
- Innovative and breakthrough consumer centric mindset based on curiosity
- Skills to analyze complex market and consumer environment and form own recommendation.
- Strong project management and interpersonal skills
- Good leadership and communication skills to involve many stakeholders internally and externally.
- Collaboration, teamwork, winning culture driver
- Strong strategic thinking and compelling story-telling
What We Can Do for You
- Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world
- Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
