Senior Director, Frontline Marketing – Brazil

What You'll Do for Us:

• Drive bottler alignment on the marketing agenda and marketing transformation: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns, advancing key capabilities like 1st party data, marketing technology advancement etc.), in partnership with C&CL and Franchise Leadership.
• Provide strategic and executional / geography specific input on OU-and Market-level portfolio strategy, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities.
• Lead country market development contributing to and ensuring the right implementation of projects.
• Provide market input for the development of OU- and market-level Innovation projects and IMX campaigns (as applicable)
• Provide input to localization and real-time amplification of IMX campaigns within the Franchise units
• Execute local media buying that cannot be bought at OU-level (through Mkt procurement, in coordination with IMX)
• Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers.
• Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers.
• Strengthen partnerships and relationships with key external stakeholders including but not limited to industry partners, suppliers, Coca-Cola Institute, journalists etc.

OU Front-Line Mkt Senior Director will carry out duties through her/his team (including situational coaching and talent development) and individually; and interacting regularly with Vice President, Frontline Marketing South Zone, OU Marketing President and broader OU marketing team.

Qualification & Requirements 

• Significant mkt and leadership experience (17+ years), including leading and developing large teams (10+ people)
• Direct experience with marketing activation
• Business and commercial acumen, including financial expertise.
• Experience working with TCCC external partners (bottlers and customers)
• Experience working with marketing in large OUs preferred.
• Experience working in cross-functional and cross-geographical teams is preferred.

Work Focus

• Ability to provide nuanced franchise unit-level input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU / global strategy, as necessary.
• Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda.
• Ability to lead strategic conversations, negotiations and alignment with senior and key stakeholders.
• Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers.
• Ability to identify needs for campaign localization or customization as necessary.
• Ability to guide media buying (in partnership with Mkt procurement), as necessary.

Communication Focus

• Role will require frequent communication with OU Marketing President, OU Category teams, OU IMX team, and OU C&CL team, OU Franchise leadership teams.
• Role will also interact frequently with Bottlers and external parties (activation agencies, media, journalists, strategic partners, suppliers etc)

Key knowledge Requirements:

Mastery of:

• Marketing activation / execution

• POs and experiential marketing

• Business / Commercial Acumen

• relationship management (with external stakeholders)

• team management & leadership

Broad expertise in:

• market dynamics in franchise unit geo

• TCCC business models

• Media buying

• Consumer insights

• growth-oriented thinking