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Manager, Creative Sparkling Flavors – LA OU
Why being part of Coca-Cola Latin America?
We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.
Position Overview:
LATAM Creative Manager will focus primarily on developing the creative plan for different Flavors brands
- Collaborating with E2E & Brand Leads to define opportunities for disruptive creative narratives, and together building a plan to translate those opportunities into actions.
- Drive integration between shopper & content creative thinking to deliver a seamless brand experience
- Defining the content plan and development cross marketing sub-functions (including but not limited to Design, Connections, Consumer & Shopper Engagement, Digital, Media)
- Aligning key stakeholders to IMX (Integrated Marketing Experience) strategy; leading agency relationships and identifying innovative ways to measure the effectiveness of brand campaigns.
- Crafting the storytelling of the campaigns, ensuring consistency through various forms of content amplified at multiple connection points
- Developing exciting Core Creative Ideas for Regional Brands (as Lead) and local brands
- Leading execution plans to craft expressions of the Core Creative Idea, that are in consistence with the Brand Essence and Architecture
- Relentlessly challenging for more innovative brand experiences
- Working with Human Insights Team to translate the killer insights into most powerful content & activation expressions
Qualifications and Requirements
- Communication and creative experience (+7 years)
- Great consumer understanding and cultural trends
- Experience on content & production creative development
- Ability to decode IMX strategy and execution plans
- Experience working with cross-functional teams
- Agency Creative or Planning Experience is a plus
- Communication Focus
- Role will require frequent communication with Creative Strategy, Category Lead; E2E Lea & IMX Sub-function Leads; Frontline
- Must be comfortable pushing for innovative approaches to communications development and building buy-in across key internal and external stakeholders
What We Can Do for You
- Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta, Powerade, Fuzetea and more!
- Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, and restaurants
- Purpose Driven: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products.
- Global Connections: Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
- Community of Belonging: We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
