Senior Director, Strategic Communications

Focus, Scope, & Impact: 

External communications: 

• Lead the development, creation and implementation of Eurasia & Middle East Operating Unit communications strategies. 

• Develop, coordinate and lead a Operating Unit unified approach to media management. 

• In coordination with the Franchise/Operations PACS ( Public Affairs, Communications, Sustainability & Strategic Partnerships) Leads, initiate, maintain, build and strengthen relationships with key media contacts; create measurable value for the business; protect and enhance the company’s reputation; engage and influence key stakeholders. 

• Provide subject-matter expertise, content and coaching to senior management to help them serve as effective spokespeople; provide support and guidance to manage potential issues.   

• Coordinate with global communications teams, bottling partners and other functions to ensure consistency of messaging. 

• Support Eurasia & Middle East Franchise/Operations in managing external media contacts/requests.  

• Coordinate with Marketing and Operations, PACS support to Brand PR, PACS contribution and support to marketing and operations initiatives. 

• Co-lead with Marketing OU Company Brand and Social License strategy and plans. 

Internal communications: 

Lead The Coca-Cola Company’s internal and leadership communications in Eurasia & Middle East, including:  

• Leader communications (Operating Unit president) 

• Operating Unit-wide internal communications – including email, Yammer, Connect and other channels as appropriate 

• Operating Unit-wide town halls 

• Serving as representative in Global Internal Communications Network, closely aligned to global head of internal & leadership communications. 

KEY SUCCESS PARAMETERS 

• The role is focused on external/internal and brand communications. 

• The position involves influencing and negotiating with others.  

• The role includes working with external and internal parties who have differing or opposing interests.