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Senior Manager, Digital Commerce
Why being part of Coca Cola Latin America?
We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.
Job profile / Main Responsibilities:
Growth Strategy Development:
- Design and implement short, medium, and long-term growth strategies, including market expansion, customer segmentation, and product diversification.
- Collaborate with the marketing team to ensure growth strategies are aligned with the brand and marketing objectives.
- Creation and documentation of commercial policies: promotions, returns, customer satisfaction, post sales communications.
- Work together with de ETH Offline Leads of KO & The 7 Bottlers, with special focus on revenue growth, channel data strategy, and offline channel as a source of digitalization by designing and executing strategy of recruitment initiatives for new digital customers (conventional recruitment, referrals, loyalty programs, etc.)
Project Management and Cross-Departmental Collaboration:
- Lead cross-functional growth projects, ensuring effective collaboration between operations, marketing, product, and technology teams.
- Facilitate communication and information flow between departments to ensure cohesion in strategy execution. Product Portfolio Strategy
- Strategize the SKUs existing offerings, focusing on differentiation and competitive advantage.
- Development of NARTD and multi-category occasions portfolio by Bottler catalogue.
- Develop and implement a dynamic pricing strategy that maximizes profitability while remaining competitive in the market.
- Implement Merchandising Strategy as part of the value proposition.
- Monitor and analyze product performance metrics, making data-driven decisions to optimize the product mix and manage the product lifecycle effectively.
Picture of Success
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Lead Digital Shelf Project execution for ETH aligned with global team, as part of the Digital Council priorities (Global XP).
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Implement robust tracking and reporting mechanisms to monitor progress against the Picture of Success metrics, adapting strategies as necessary to meet or exceed objectives.
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Experiment with new ideas and approaches to achieve the Picture of Success in a dynamic ecommerce landscape.
Market Analysis and Trends:
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Conduct in-depth market analysis to identify emerging trends, expansion opportunities, and competitive threats. ▪ Constantly evaluate consumer behavior and preferences to ad
Skills and Competencies Required:
- Bachelor Degree
- Experience within the CPG or e-commerce industry
- Strong experience in the commercial area and P&L management
- Experience with digital channels / e-commerce or leading innovation projects. Recommended experience developing platforms such as Amazon, Rappi, Cornershop.
- Strong ability to manage and influence diverse stakeholders
- Strong planning, communication, and collaboration skills.
- People Management skills
- Languages: Spanish and English
- Desired organizational behaviors: Empower, Curious, Agile and Inclusive
SkillsVideography; Social Media; Paid Search Marketing; Programmatic (Inactive); Marketing Campaigns; Creativity (Inactive); Marketing Strategies; Waterfall Model; Digital Media; Search Engine Optimization (SEO); Group Problem Solving; Microsoft Office; Communication; Google Analytics; Teamwork; Search Engine Marketing (SEM); Digital Signage; Negotiation; Agency Management; Connections Planning
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
