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Manager Sparkling Flavors Shopper & Customer Content – LATAM
Our purpose is to refresh the world and make a difference. We’re accelerating our momentum by having a passion for people and their lives and providing them cutting edge excellence in ingredients, innovation, design and marketing. There’s nothing more exciting than seeing a brand activated in a market and we’re looking for someone that shares our passion for activating brands. You’ll be responsible for managing all aspects of key marketing partnerships, beginning with the development of strategic plans all the way through execution. This includes leading strategic relationships, partnerships, and acquisitions into integrate consumer marketing plans that deliver results.
What You’ll Do for Us
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Activate the system through cross-functional teams to develop and implement regional business plans and activation programs that meet brand, bottler, channel, customer and marketing partners’ needs to maximize key business objectives (ex. revenue, profit and volume).
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Lead customization and implementation of integrated marketing communication and asset activation plans by coordinating internal and external functions (ex. marketing assets & sponsorships, e-marketing, local advertising, consumer / shopper promotions, etc.) in order to achieve high performance results on time and within budget.
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Extract maximum value by fully leveraging all sponsorship benefits in contracts through the creation of asset plans that may include packaging, POS, PR, fan engagement, experiential, customer/retail, community, business-to-business, social/digital/mobile. Steward and leverage all asset inventory including tickets, team trips, consistent with Company policy.
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Partner with Franchise Leadership on market specific business opportunities utilizing assets.
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Develop and communicate written briefs for use by agencies or suppliers (ex. creative, advertising, packaging, consumer promotions, merchandising, etc.) to direct their work activities in order to generate concepts for effective execution of region marketing programs and objectives (e.g., drive trial, increase loyalty). Direct all creative activation work relevant to asset or market activation.
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Acts as subject matter expert to ensure all region POS, packaging, programming, etc., protect the Company’s rights, trademarks and investment while meeting the needs of our customers and assets.
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Ensures that all Marketing plans are implemented, monitored and evaluated in line with brand strategies, while tracking and analyzing brand performance and initiatives.
Qualification & Requirements
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Bachelor’s degree in Business, Marketing or related field.
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5+ years of prior experience translating marketing objectives into strategies and plans. Proven success in executing a comprehensive marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase.
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Experience in brand strategy and application across channels in local markets, as well as key consumption occasions, shopper messaging and methods of activation.
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Proven track record of sustainable results.
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Must be achievement oriented and possess the ability to juggle priorities and move swiftly from project to project.
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Proven ability to lead cross-functional project teams and influence others.
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Strong written and oral communication skills, effective time manager, and self-starter with an entrepreneurial spirit.
What We Can Do For You
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Challenging Work: Our unique global system offers constant opportunities to develop world-class skills and a truly international career.
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Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
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Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
SkillsMedia Planning; Sponsorships; Local Advertising; Shopper Marketing; Online Marketing; Marketing Activation; Consumer Segmentation; Competitive Assessments; Digital Media Strategy; Creative Briefs; Marketing Strategies; SWOT Analysis; Group Problem Solving; Brand Positioning; Social Media Strategies; Brand Architecture; Channel Management; Team Management
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
